Move over, Nike! Volvo's limited-edition sustainable sneaker has an all-electric appeal

play article
Subscribers can listen to this article

Volvo Canada and Casca footwear will launch a limited-edition sneaker.

The shoe is inspired by the pure electric XC40 Recharge.

It also serves as recognition of the brands' shared vision for a carbon-neutral future.

For more motoring stories, visit Wheels24.

Footwear just got a whole lot special with the news that Volvo Canada and Casca footwear will launch a limited-edition sneaker.

The shoe - priced at around R2 343 - draws inspiration from the all-electric XC40 Recharge SUV and serves as recognition of the brands' shared vision for a carbon-neutral future.

As much as 10% of each sole is made from a recycled car tyre; seven recycled plastic bottles are used to make the yarn for the knit upper, while other bits like the Swedish flag on one shoe tag and yellow Casca name honours the partnership between the brands.

Matt Girgis, managing director of Volvo Car Canada Ltd, says: "We're excited to team up with Casca footwear who share similar values and combine our passions for sustainability, technology, and understated modern design."

volvo casca, volvo shoes
Volvo Cars Canada and Casca Footwear take steps toward a sustainable future with an inspired shoe.

A shared vision

Volvo's sustainable future is well and truly in motion as the Swedish automaker is committed to reducing their lifecycle emissions per vehicle by 40% by 2025 and producing only fully electric vehicles by 2030.

READ | Volvo refreshes its local XC90 SUV range with two brand-new mild-hybrid offerings

In addition, By 2025, Volvo aims to increase the share of recycled and bio-based materials in their vehicles by 25%, while all of Casca's knit uppers will be made from recycled or renewable materials.

Braden Parker, CEO and Co-Founder, Casca, says: "We know that being advanced isn't just about great design and technology, it means implementing ethical and sustainable practices. This is just one of many similarities we see between our brand and Volvo Cars, we both want to create something with intention that lasts."

2021 Volvo XC40 Recharge
2021 Volvo XC40 Recharge

THE SOLE – 10% of each sole is made from recycled car tyres, the first time this material has ever been used in a Casca shoe as part of an intentional repurposing and recycling of materials.

THE UPPER – 7 recycled plastic bottles make the yarn for each breathable, flexible knit upper.

HERITAGE – The Swedish flag is represented on one shoe tag. At the same time, the classic Casca yellow can be seen on the other, honouring the collaboration between the two brands and minimalist, Scandinavian design.

INFLUENCES – The Thor hammer headlight influence can be seen in the linework and panelling, delivering a more performance-inspired aesthetic to Casca's popular Avro silhouette.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Lockdown For
Brought to you by
Voting Booth
Who do you feel was at fault for Verstappen and Hamilton's Italian GP crash?
Please select an option Oops! Something went wrong, please try again later.
25% - 1202 votes
42% - 1986 votes
They were both at fault
33% - 1566 votes