- You can create high-quality content using this equipment for a fraction of the price of professional items.
- From cameras to mounts, you might be able to find the best deals online this Black Friday.
- We've picked three items that can help content creators improve their game.
- For motoring news, go to Wheels24
Like us at Wheels24, if you are obsessed with cars and would like to create engaging motoring content, it might be worthwhile investing in these cool gadgets and accessories.
As motoring content diversifies and is expected to increase in the coming years across social media networks such as Instagram, Facebook, TikTok, and YouTube, leading digital creators and media companies are pulling no punches when it comes to delivering filmic quality programming as reels, IGTV videos and TikTok features.
57.6% of the world's population uses social media. The average daily usage is 2 hours and 27 minutes (October 2021). - Smart Insights
To remain competitive and ensure we're on top of the game as content creators, our team is looking at the gadgets in this list as must-haves for our everyday carry bags, which we'll be keeping our eyes peeled for (when it comes to special offers and discounts) this Black Friday.
Are you a motoring content creator? If you would like to share your cool content with Wheels24 readers, be sure to tag us on social media: search for Wheels24. Or, please contact us here.
Here are our top 3 gadgets and accessories to consider purchasing for your motoring content creation needs this Black Friday:
1. DJI Action 2 camera
The all-new modular DJI Action 2 camera system is a masterpiece. It's a compact 4K resolution camera (that shoots up to 120 frames per second) that can magnetically stick to surfaces and accessories to enable you to get some out of this world footage when you're out vlogging or making car content for social.
The modular nature of the Action 2 enables you to attach a full colour, low-latency front-facing screen module with high-quality 'stereo matrix audio' microphones. This design lets you turn the small action camera into a simple yet effective vlogging camera setup with decent audio and video quality for social feeds.
DJI offers excellent in-camera digital stabilisation, called Rocksteady 2.0 on the Action 2, which comes in very handy if you plan to shoot pieces to camera in cars or shoot car walkaround videos. We've had the opportunity to use the original DJI Osmo Action from time to time in the past, and that camera provided excellent stability that didn't give viewers motion sickness.
In reviews, we've seen that the new DJI Action 2 provides even better video stability and that its video is more vibrant in terms of exposure, saturation, and contrast. You also get sharp video, excellent for social media and YouTube, but of course, you must consider that if you shoot in the 4K mode, you will require a strong enough laptop or computer to edit the Action 2's footage as it's pretty meaty in terms of metadata.
We've had our eye on the Action 2 as an excellent device for us to use on launch activity and even for photography as it takes decent pictures considering the relatively small sensor that's under its ultra-wide-angle lens.
The camera sells for around R11 000 if you go for the version with the 'vlogging' module, which isn't cheap, but it offers a lot of value for money, and we know that DJI products last a long time to ongoing firmware updates. If you want to start a car channel or social page, or if you're already running a successful one, this camera will no doubt up your production quality significantly. We'll be keeping an eye on pricing here on Black Friday.
2. PGYTech mount for smartphones and cameras
We often try to create content for the Wheels24 website using our smartphones or action cameras, but getting the perfect driving shot is sometimes challenging. Of course, we keep both hands on the wheel when we drive, and we don't encourage taking videos and pictures of yourself while driving a vehicle if you're not in a controlled environment or working with an experienced content creator.
A good suction cup can come in very handy to create content in-car while driving without having to fiddle around with your camera or smartphone. We currently use a single cup PGYTech suction cup solution when filming, and it's so reliable that we're hoping these products go on sale this Black Friday.
In terms of weight, we've managed to fit an Apple iPhone 13 Pro Max and a Boya BY-MM1 mic with deadcat to the suction cup, and it has fallen from the windscreen yet. With the smartphone and mic mounted safely away from the driver on the passenger side of the windshield, we use a cheap remote Bluetooth shutter to active and de-activate the recording when it's safe.
We've been told that some third-party smartphone applications for IOS and Android can allow you to start and stop recording using natural language voice processing control, but we haven't found any in the app stores that work.
The PGYTech single suction cup works great for our needs, and it can even work well with the DJI Action 2 we mentioned earlier to get footage from the outside of the car. You can mount the PGYTech suction cup on most flat surfaces (as long as it's not porous), and it will hold on snuggly if you stay below 80km/h.
This is great if you want to get shots of your wheels from the outside or if you want to mount your action camera to the bonnet of the car to create a cool hyperlapse or timelapse. Usually priced around R1500, we'll be looking here all day on Black Friday for (hopefully) the best deals on these solid suction cups.
3. Dragy Performance Testing Equipment
The Dragy is an ultra-compact performance testing tool that comes in very handy if you plan to create content that pits a vehicle's claimed acceleration figures against real-world figures. It's one of the most affordable technologies you can invest in for the long term that delivers tangible results.
We've had a chance to play with a Dragy a few times, and while some argue that it's not as accurate as more professional testing equipment, the figures we got came pretty close to machines that cost five times as much as the Dragy device.
We found the best way to use a Dragy device is to mount it securely using special ultra-strong tape that we see at our local camera shop. Then we mount the smartphone we're using the Dragy with to the windscreen with a solid suction cup like the PGYTech one mentioned above to safely monitor performance runs via the device's purpose-built smartphone application.
You can find the Dragy app in the Apple Store and the Google Store. Simply download the app and pair the Dragy to your smartphone using the Bluetooth menu on your phone. Activate the app, register a profile, and you're good to go.
The nice thing about the Dragy is that if you're using a smartphone like an iPhone 11 Pro Max or newer, you can record video of your performance runs in the Dragy App and overlay that information on the screen for viewers of your car content to see.
You'll be able to capture both the performance metrics and video at once on your phone (and it's all processed for you in terms of 0-100km/h and quarter-mile sprints). You can customise your performance testing runs to cover 800m sprints or 1km sprints for top-end testing.
Of course, we do not condone using a Dragy on public roads as it's a professional tool that can only produce the best results if you're using it in a safe and controlled environment.
It's perfect for drag racing enthusiasts who spend lots of time on track perfecting their launches, and it's ideal for content creators looking to do something different in this highly competitive field world of digital content creation. We'll be keeping an eye here for good deals on the Dragy this Black Friday.
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