• A rear-wheel drive Porsche Taycan driven by Dennis Retera completed the longest continuous drift in an electric vehicle.
• The record is ratified by the Guinness World Records and took 55 minutes to complete.
• The record was set at the company's centre at the Porsche Experience Centre at the Hockenheimring in Germany.
Carmakers are always looking for novel ways to market their products. After all, internal combustion engine (ICE) cars are under threat from many governments around the world.
Less than a fortnight ago, the United Kingdom announced it is banning the sale of cars powered wholly by petrol or diesel from 2030.
Reports in the UK indicate that interest in electric vehicles soared on the back of Prime Minister Boris Johnson's announcement.
The move to phase out ICE car sales and introduce electric vehicles is part of the UK's green economy and movement.
And that brings us to the Porsche Taycan, the German sports car and SUV maker's first fully electric vehicle.
One way of getting a message to the masses about their new Taycan is by setting a new record. Not just any milestone, one that is recorded in the famed Guinness World Records book for the longest continuous drift in an electric car.
The carmaker's driving instructor based at the Hockenheimring Dennis Retera completed 210 laps on the 200m-long drift circle without the front wheels ever pointing in the same direction as the curve. After almost one hour, Retera covered a total of 42.171km.
The Dutchman was behind the wheel of a rear-wheel drive Taycan and the record was overseen by Guinness World Records' Joanne Brent.
Watch Retera drift the Taycan with its wheels curved in the opposite direction to the curve. The rear-wheel drive Taycan was also made checked by independent expert Denise Ritzmann who made sure the Taycan did not feature any modifications.