RoadTrip | A prancing horse? Tracing the roots to Toyota's first emblem in the new Fortuner

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A Lipizzaner stallion, Pluto Odaliska, performing the Levade next to the Toyota Fortuner under the guidance of Jhan Mari van den Berg.
A Lipizzaner stallion, Pluto Odaliska, performing the Levade next to the Toyota Fortuner under the guidance of Jhan Mari van den Berg.
Ryan Abbott / RoadTrip Magazine SA

• Toyota celebrates 60 years of business in South Africa.

• The automaker's first emblem was that of a prancing horse: used until the mid-1970s.

• Toyota sold around 1 000 units of its Fortuner in 2020.

For more motoring stories, go to Wheels24


"In anticipation of the 60th anniversary of Toyota Motors South Africa later this year and the legacy of the horse logo initially used as company emblem, we took the latest Fortuner - now with more horsepower - to meet the South African Lipizzaner horses at their new home near Paarl in the Western Cape.
Ferdi de Vos, RoadTrip editor

When Toyota South Africa was established here in 1961, the Japanese manufacturer did not have an internationally recognised logo, but Dr Albert Wessels, founder of the local business, believed that the new company should have some form of emblem associated with it.

His passion for horses was well known, which led to the development of a unique identity for Toyota South Africa: a logo with a rearing white stallion encircled in a red background. What led to the decision to use a white horse is not clear, but it may just be that the Lipizzaner horses, then already established in South Africa for more than a decade, could have served as inspiration.

The original horse emblem was used until the mid-1970s when it was changed due to Toyota Motor Corporation changing its corporate signage. The South African company followed suit, simultaneously replacing the circle with a red square with rounded edges, as it was deemed to be more in keeping with the design trends of the day.

To read the original story, click here.

Toyota Fortuner
Toyota's original emblem was in use from 1961 to the mid-1970s.

Unique identifier

Interestingly, the Stallion - as the logo was referred to - was never used on any Toyota vehicle but appeared on owner's manuals and service books, company and dealer material, as well as marketing items (even licence disc holders and car floor mats) as a unique identifier of the company itself. However, by 1989 Toyota in Japan commissioned an international logo. The new stylised T emblem first appeared in South Africa in 1992, and the horse logo was discontinued.

READ: RoadTrip | Match made in heaven - Visiting the Sappi Forests in Subaru's new Forester

However, as a tribute to Dr Wessels, a statue of the Toyota Stallion still prances proudly in front of the company's head office in Marlboro, Sandton, and another at the Prospecton plant in Durban. This statue has an intriguing history: initially donated to the Sandton Town Council, it was erected in front of the Sandton Civic Centre. But after being vandalised a couple of times, it 'disappeared' - eventually resurfacing in Durban.

Toyota Fortuner
Toyota Stallion, Marlboro - Heritage Portal

Fortuner power

By 1992 Toyota Motor South Africa was the leading manufacturer in the country, and this year (2021), the company celebrated its 41st year of market leadership. Based on the best-selling Hilux and originally launched in 2006, the Fortuner SUV contributed to this milestone in no small way - with on average about a thousand units per month sold last year.

The second-generation Fortuner was recently upgraded, receiving sharpened styling, enhanced specification levels, improved performance, and a new VX flagship-grade - as already employed by other Toyota SUV ranges - was introduced.

DRIVEN: Toyota's updated Fortuner arrives in SA, complete with 150kW diesel engine

Styling changes on the VX include a larger, blacked-out grille with a gloss wave-like mesh pattern, a silver-accented skid-plate, sleeker Bi-LED headlamps and prominent chrome accent strips, a thin chrome beltline extending towards the rear, new tail lamp units with integrated light guides, a roof spoiler, and Fortuner-emblazoned centre garnish at the rear.

A welcome change to the interior is the shift back to black trim (with silver contrast stitching), and a new instrument cluster design with metallic-blue dial faces compliment the blue interior lighting. A new eight-inch infotainment system with Apple CarPlay and Android Auto functionality, plus navigation, is now also part of the package.

However, probably the most significant improvement is a boost in horsepower. The 2.8-litre GD-6 engine now delivers an extra 20kW to produce 150kW of power and an additional 50Nm of torque, bringing the figure to 500Nm. This was achieved thanks to a larger, heavy-duty turbocharger and new, higher pressure common-rail injection system.

Toyota Fortuner
2021 Toyota Fortuner at Mistico

Lipizzaner at Mistico

As one of the oldest domesticated horse breeds in the world today, the Lipizzaner has a long and chequered history - worldwide and in South Africa - that saw the breed sometimes survive against all odds. Purpose-bred for battle, the breed was established in 1562 in Lipica, a village in what is now Slovenia, and it was the iconic war-horse of the Middle Ages.

Lipizzaner horses are almost always exclusively grey as adults, despite being born black or dark brown. There are six classical stallion bloodlines and more than 22 mare families in the Lipizzaner breeding registry. The South African Lipizzaner Centre has representatives from all six stallion lines.

How these iconic European horses found their way to South Africa, is a story of unbelievable commitment, bravery, and daring escape.

READ: RoadTrip | A tale of two lions - What Peugeot's logo is all about and the new 2008 SUV

The journey began in Hungary on the breeding farm of Count Jankovic-Besan near the end of World War II. With the invasion of Hungary by the Red Army imminent, the count decided to move his beloved Lipizzaner horses to Germany. He strapped them to carts and carriages in a bid to prevent them from being in war-torn Europe, and he painted their white coats with oil and paraffin so that they appeared terrible and inedible. The sorrowful party made it to Bavaria, and from there, Jankovic-Besan was able to arrange safe passage to Dorset, England. Here they stayed for two years before securing a place aboard a ship headed for South Africa.

(Related to this story and made famous by the Disney movie Miracle of the White Stallions is the rescue of the Lipizzaner horses from Hostau by the United States Army in the spring of 1945. It was on instructions of General George Patton. "Operation Cowboy", as the rescue was known, resulted in the recovery of 1 200 horses, including 375 Lipizzaners. The breeding stock returned to Piber in 1952, and the stallions returned to the Spanish Riding School in 1955.)

In late 1948 Count Jankovic-Besan and his horses disembarked in Durban Harbour, and he started anew in Mooi River, KwaZulu Natal. In 1956, a chance encounter between Count Jankovic-Besan and ex Polish cavalry officer Major George Iwanowksi led to establishing an equestrian centre and riding academy in Kyalami, Johannesburg.

It became the home of the South African Lipizzaner Centre (a non-profit organisation) for over 60 years, and remarkably, the very first Sunday performance by the Lipizzaner horses took place in 1971 - half a century ago. However, the Covid pandemic nearly caused the organisation's demise and led to the relocation of the horses to the beautiful Mistico Equestrian Centre in Paarl earlier this year.

toyota fortuner
Juandre Strydom and Kenny Kgoedi, two student development riders of the South African Lippizaners, line up with the new Toyota Fortuner.

Airs Above the Ground

We found our way to Mistico on a cool, misty Cape day - unfamiliar conditions for the horses from the Highveld. The upgraded navigation system of the Fortuner led us to the centre along the R312, and during our short trip from Cape Town, the newfound power in the VX was palpable, making it even more desirable as a family cruiser.

At Mistico - one of the largest show venues in the country with two indoor arenas that can accommodate up to 950 people (and a third under construction), various grass arenas, 120 livery barns, 240 show stables, and large paddocks - we were met by Jhan Mari van den Berg, social media and marketing manager of the South African Lipizzaners, and a trainee rider.

With the help of two other student development riders, Kenny Kgoedi and Juandre Strydom, immaculately dressed in their traditional riding gear, the well-groomed horses were readied for our photoshoot. Having been moved from Kyalami only a month before, the horses were nervous and still somewhat unfamiliar with their surroundings.

READ: RoadTrip | Chasing the West Coast breeze in Suzuki's new Vitara Brezza

I asked Jhan Mari how they have adapted to their new Cape home. "Really well, all things considered," she responded. "The amenities at Mistico are fantastic, and this helped them to settle in. But we will see how they adjust to the Cape Winter weather."

I then showed her an image of the Toyota Stallion logo and asked whether one of the beautiful horses can replicate the stance.

"Of course," she said and went on to explain that the horses were still trained in classic dressage movements and manoeuvres such as Capriole, Courbette, Pesade, and Levade purely for their aesthetic value - a main feature of the South African Lipizzaner Centre's performances.

toyota fortuner
A Lipizzaner stallion, Pluto Odaliska, performing the Levade next to the Toyota Fortuner under the guidance of Jhan Mari van den Berg.

An ideal tow vehicle

However, high-level classical dressage manoeuvres known as 'airs above the ground', while appearing deceptively easy, are incredibly demanding of the horse and take years of training to perfect. I think the images by our photographer Ryan Abbott of the stallion Pluto Odaliska performing the Levade under the guidance of Jhan Mari speak for themselves… 

With a capacity now rated at 3 300kg (an increase of 300kg over the outgoing model), the new Fortuner 2.8 GD 6 4×4 model is now an ideal vehicle for horsebox towing, and Jhan Mari did let slip that they already use a Fortuner for towing duties.

Hopefully, the recent move to Mistico, perfectly situated close to the Cape Winelands to expectantly attract both local and overseas visitors, will ensure the long-term sustainability of the South African Lipizzaner Centre and these exceptional horses. Much like the power of a horse logo has seen Toyota's market share climb to 24.4% of new vehicle sales locally on the eve of its diamond anniversary.

Our vehicle: Toyota Fortuner 2.8 GD 6 4×4 VX 6AT

Engine: 2 755 cc direct injection, inline 4, turbodiesel

Maximum power: 150kW @ 3 000 - 3 400rpm

Maximum torque: 500Nm @ 1 600 - 2 800rpm

Transmission: six-speed auto, part time 4×4

0-100km/h: 10.5 seconds (claimed)

Top speed: 180km/h

Tyre size: 265/60 R18 

Wheel size: 18-inch, alloy

Fuel tank (L): 80L

Consumption: 7.9-litres/100km (claimed)

CO2 emissions: 209g/km

Warranty: 3-year or 100 000km 

Service plan: nine services or 90 000km

Price: R806 300

We like
Improved engine and transmission combination, the upgraded centre console, better-quality interior trim, competitive pricing.

We do not like
Slight lack of performance compared to direct competitors, rear design not to everyone's taste.
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