The champ is here - Kia and Rafa Nadal inspire children to stay positive amid Covid-19

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• Rafael Nadal spoke to several children about Covid-19 and the new normal.

• Nadal and Kia has been in partnership for the last 10 years to uplift children.

• Nadal won a record-equaling 20th Grand Slam in 2020.

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Kia Motors and Rafael Nadal recently allowed five children to interact with the Grand Slam champion in a virtual engagement. The children, part of the Rafa Nadal Foundation in Spain, spoke candidly with the tennis star about Covid-19 and him dealing and adapting to the new normal.

Kia brought the children together with Rafa as part of its #TakeOn20 campaign. The initiative, which launched in October, galvanized fans from around the world to support Nadal to his record-equaling 20th Grand Slam victory, despite being unable to physically travel to Paris to watch him. The campaign shed light on the support everyone needs in this particularly tough year, and the automaker committed to providing additional support to those most in need through the Rafa Nadal Foundation.

Rafael Nadal,kia
Rafael Nadal and children from the Rafa Nadal Foundation

Continuous support

On the support that Kia has offered, and continues to offer, the Rafa Nadal Foundation, Nadal said, "Kia's support is vital to allowing the Rafa Nadal Foundation to grow. With the extra resources, we can increase the number of children we can help as well as the quality of the programs we offer."

The Rafa Nadal Foundation, which Kia has supported since it opened its doors, celebrates its tenth anniversary this year. Through education and sports, the Foundation aims to help children and teenagers around the world by offering them equal opportunities. Discussing their goals, Rafa said: "Because of where these children were born and their family situation, they have an uncertain future. We want to provide them with the tools for their personal and social development."

Artur Martins, head of global brand and customer experience at Kia Motors Corporation, recognized the efforts of the Rafa Nadal Foundation and said: "To be able to support the Rafa Nadal Foundation brings us great pride here at KIA. The work the team across the world has been doing for these children over the last ten years has been incredible, and we hope our support will continue to make a difference."

Compiled by: Charlen Raymond

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