South Korean drama Squid Game has become Netflix’s most popular series ever, drawing 111 million fans since its debut less than four weeks ago, the streaming service said on Tuesday.
The nine-part series, which debuted in September, tells the story of a group of misfits taking part in a series of children's playground games.
There's a prize of 45.6bn Korean won (about R568m) up for grabs, but if you lose, you get killed.
Netflix's vice president for content in Korea, South East Asia, Australia and New Zealand told CNN that the show's success is “beyond our wildest dreams”.
Minyoung Kim said, “When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world.
“Today, Squid Game has broken through beyond our wildest dreams.”
The Squid Game has left many talking about it on social networks, driving those who haven’t watched the show to also tune in.
Some Tiktok and Twitter users have been sharing hilarious videos and pictures of themselves trying out some of the show’s challenges.
The retail industry has also jumped on the Squid Game bus as many online stores are selling the Squid doll seen in the first episode.