A Q&A with DJ Euphonik

2015-01-18 16:51

A man of many unwavering talents. The flag bearer for House music in South Africa.  Themba Nkosi, better known by his stage name, Euphonik eats, sleeps and breathes music.  This South African DJ, music producer, radio presenter and entrepreneur, aims to “put smiles on people’s faces”.  Through his unique sound, characterised by upbeat music with elements of House, Electro and Dance, he has gained a discerning amount of fans spanning five continents.

With over a decade of experience in broadcasting, producing and DJ’ing, Euphonik is at the heart of the South African music industry.  With many years of experience in the industry behind his name, Euphonik recently founded record label, euNITE, which he intends using as a platform to promote up and coming artists.

Euphonik considers himself a “DJpreneur” – a DJ first, an entrepreneur second.  Music aside, he has established himself as a successful businessman.  He invests in property, has designed two pairs of unique Euphonik Superga sneakers, produces Euphonik Skopa snacks, runs a nightclub in Sandton and recently adding to his portfolio of business ventures, has opened a clothing store in Braamfontein with DJ Kent called Debut.  Euphonik’s mantra is “do what you love and love what you do”.  With international demand for Euphonik rapidly accelerating, the world truly is becoming his playground. Coming from a small town in Mpumalanga, he has become an inspiration for all.

What really got me interested in Euphonik is the fact that he is an avid believer in empowering the youth. I recently had a question and answer session with him where he disclosed some really interesting facts and opportunities that are available to our youth. Euphonik wants the young people of this country to know that there is so much of opportunity in South Africa. He encourages young people to find something that they are passionate about, be positive and educate themselves so that they can stand the best possibility to become successful.

Ironically he said that when he grows up he wants to be wealthy and anonymous. He can really see himself making huge strides in the business sphere.

You can read the rest of my Q&A with DJ Euphonik below:

What did you want to be when you were a little boy?

I wanted to be the typical stuff, be either a doctor or a lawyer. I didn't even think music could be a career.

What are the perks of your job?

The biggest perk is that all my time is spent doing things I love. So I don't really "work", I chase my dreams.

Do you still get stage freight?

100%. I play for different crowds all around the world so each time I get on the decks I have to build up my own confidence through their response but once I have them in the palm of my hand its dance floor murder.

What issues bother you the most with current affairs?

Education and economics of South Africa. Our people need to be educated so that they know better. When you know better you do better and that will help you with economic freedom and we can reduce the amount of poverty in SA.

If you weren't a Dj, what would you be?

I'd be unhappily working for some marketing/advertising firm thinking about how awesome it would be to be Euphonik.

Do you consider yourself a celebrity? And why?

Unfortunately I've been thrown in that box but I don't see myself differently to anyone else. It would also be great to be able to switch that "celeb light" on and off as I please.

What is the most complex thing about being Euphonik?          

I think it’s that people don't really view you as human. It’s almost like you're a super hero that’s not meant to make human errors or not be perfect.

Do you feel restricted to be yourself completely?

I watch what I say and do in certain environments but for the most of it I've found a way that allows me to be me. You can't throw stones at every dog that barks at you on your way to your dreams.

Do you feel that you have a mutual relationship with your fans?

I would like to think so. I call my fans House Heads and most of them know and accept their place and vice versa. I don't believe in that relationship being one sided because they are your biggest constructive critics.

What's all your all-time favourite song?

That’s an unfair question there are way too many songs that I’m in love with but the one I listen a lot is 'Stimela - Whispers in the Dee".

Would you rather read or watch a movie?

Funny enough I was always against reading but in the last few years I've bought and read more books than I've watched movies.

What sets you apart from other Dj's?

The music I play the manner in which I study and view the industry and how I relate to people from all walks of life. I take what I do very seriously but I don't take myself too seriously because I’m human and I share the world with other humans so I never view myself as better than anyone else.

Would you offer mentorship opportunities to young DJ’s that would love to learn from one of the best?

I have a workshop that I do once a year called DJ101 which is all about giving the average guy who knows nothing about the DJ world enough info for him/her to decide if it’s what they want to do.

What advice would you give the youth of our country?

Firstly, there is SO much opportunity in South Africa. We need to educate our minds and do our best to stay away from negativity. Find something you are passionate about and do your best to make it work.

Where do you see yourself in the next 5 years?

When I grow up I'm going to be wealthy and anonymous. I've done most of the things I’ve set out to do with my DJ career. Right now business excites me and that’s the path I'm following.

Follow me on Social Media:

Facebook: Zareef Minty

Instagram: @iamzareefminty

Twitter: @ZareefSMB

Website: www.zareefminty.com

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