Energy Drinks: The Blast and Power That You Need?

2012-10-14 15:35

I consume a lot of energy drinks in a variety to keep me alive throughout the day to avoid embarrassing dozing during meetings. I became acquainted with energy drinks while I was working as chief researcher at the Human Sciences Research Council. Writing bulks of research papers demands alertness and mental sharpness – particularly when you are requested to draw elaborate and voluminous conclusions from a research study. A good conclusion drawn from an extensive national research study entails the ability to see  facts in a circumference. So in those moments energy drinks gave me that kind of mental well being and imagination. At least that is what I believed.

Now even though that I am no longer involved in research I am still using them – I don’t think is a matter of addiction but just habit that comes with liking a thing you are use to.

Students are using them to stay awake while they cram for exams, and during Olympic Games in London energy drinks were the main drinks that were consumed even more than water. Athletes are using them in hopes of improving their athletic performance. And they are frequently coupled with energy (food) bars, to get even more of a boost and shot.

I buy six packs of energy drinks and usually only lasts 3 to 4 days and after that I will need replenishment.  Research indicates that there about 500 energy drinks in the market. But for me I only use Dragon Energy, Monster energy, Red Bull and Fly. The slogan for Dragon Energy is “the power is yours”; Red bull's slogan is” giving you wings” while Monster's slogan is "Unleash the Beast!".

Probably you know not much about Red Bull than any other energy drink. Red Bull has very aggressive strategy for its advertisement and covers every field of thrill and glamour like tournament sponsorship, sports team ownership, and celebrity endorsement and music concerts.

Red Bull has two products, which are Red Bull Cola and Red Bull Energy Shot. Beside this there is also, sugar free Red Bull for Diabetes Patients. The ingredients of Red Bull are taurine, glucuronolactone, caffeine, vitamin B, Sucrose and glucose. On the other side, sugar free Red Bull has ingredients aspartame, acesulfame K and sucralose. Sucralose is a replacement for sucrose and glucose.

Energy drinks have two dominant ingredients; taurine and caffeine. Taurine is more geared to mental well being than to actual body energy. Taurine is an amino acid that is used in the body for a number of activities. A couple of which are to act as a neural regulator and stabilizes where there is need in the body, and assist heart function. Great proportion of taurine is also found in our eyes and stomach bile. So taurine is for well being than giving wings - giving you energy as my initial research turns out.

The common ingredient in all energy drinks is caffeine. Actually, there is no energy drink without caffeine as caffeine is the only ingredient in energy drinks that has ability to relax the mind and muscles of human being. Hence, appropriate use of both drinks.

Caffeine is also known for the benefits that it can bring to the body. Caffeine has the tendency to perk you up in times of weariness. It increases heart rate to give you that energy boost when you feel tired and drained already. These benefits are what the makers of energy drink are focusing on. And because we are living in a high paced nervous modern times energy drinks play and increasing role to facilitate people's strenuous activities and stress.

Even though energy drinks work well, they come at some cost. They increase your energy quickly (sugar is turned into glucose almost immediately) and they make you feel great, but this high is relatively short-lived. As the sugar enters your blood stream you get a "blast" of energy, but a half an hour or so later you undergo a "crash" (when all the glucose is used up). You begin to feel weak and dizzy, and as a result, many of you reach for another drink.

One of the side effects that is being pointed out in energy drinks is its caffeine content. It is believed that energy drinks have high caffeine content and therefore they are bad ultimately to your well being. What people do not know about is that the amount of caffeine present is the same as the amount that is in one cup of coffee that people normally like to take. A person taking a can of red bull or monster per day is much in a better health than a person taking mug after mug of coffee or tea at the workplace.


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