Facebook discontinues it's relationship with Bing Search results

2014-12-17 12:49

We're not currently showing web search results in Facebook Search because we're focused on helping people find what's been shared with them on Facebook - a Facebook spokesman said in a statement.

Facebook has announced that it will no longer be including search results from Bing on its site. The discontinuation of this relationship between the Microsoft search engine and Facebook was inevitable as Facebook will ultimately have to challenge Google in the search engine space.

On the one hand Facebook is the dominant force in social networking and has retained its dominance for a number of years. Google on the other hand has maintained its dominance in the search engine space.  Both behemoths have been sparring with each others territory and this step by Facebook is the next logical move.

Facebook is without a doubt the king of social networking websites and Google serves the same role in terms of search engines. We have seen from projects like Google+ that Facebook has been challenged as the “king of the hill” in the social networking scene. However, Google, nor anyone else has been successful in removing Facebook from their spot on the “hill”.

Now the time has come for Facebook to challenge Google in the search engine world. The gauntlet has been thrown down and the battle for internet supremacy is about to commence. Avid web watchers are pulling up ringside seats to see how this chapter in the ongoing saga turns out.

Looking at the sustainability of Facebook engagement and walking the thin line of keeping engagement levels up but remaining profitable, it needs to focus on local business listings getting more prominence in it’s search. However, this is easier said than done because users don’t visit Facebook to search, they go to the platform to engage with their friends. So to bring local listings to the fore is not easy. The functionality could sit behind friend visits and check-ins i.e. “Your friend, John Smith, visited A La Carte Restaurant. View their specials.” If you draw a comparison between Facebook and Google’s revenue model, Google uses Adwords (pay per click) to generate revenue and uses organic search listings (free advertising) to drive relevance. Facebook uses timeline and sidebar advertising to generate revenue and social engagement to drive relevance. However, small businesses are now more reliant on Facebook Ads than ever before. It’s no more longer about free advertising. Facebook are possibly missing out on an opportunity and business sustainability if they don’t give small businesses the ability to get free exposure. Small businesses, which will be the bulk of their revenue will lose interest if they are only reliant on paid advertising.

2015 could possibly be a game changer for Facebook. It will be an interesting year either way.

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