FNB: Innovative ways to change SA

2013-01-22 09:31

I managed to get a glance at the FNB ads before some which seemed captivatingly treacherous were taken off the internet. Needless to mention that I personally found nothing wrong with them despite this feeling of tragically inspiring pathos.

Whether the children's stories were "scripted" (or as naturally alarmist ANCYL cadres convinced themselves: 'Shoved' or put into their mouths) is true or not borders on irrelevance. Though, as is painfully obvious, the uproar over a bank's evidently 'structured' ( CSI or) marketing campaign highlights an unsurprising reality in South African politics; there is no platform to criticize flawed governance.

I won't recount my almost fascist flashbacks of all efforts to place the secrecy bill into law, the Murray d' Goodman Gallery and how he was almost burnt at the stake for expressing his artistic reflection of our President and the magical efforts by Public Works to suppress transparency on Nkandla spending.

As a young person, not slightly affiliated with FNB (not even as a customer and they can thank a sailor posing as a call centre consultant for my switch to a competitor), I am not at all taken aback by the Leagues undercurrent belief that the campaign is politically motivated and the ads racially dividing.

My word! They probably considered the possibility of a Coup d'état and how dare the bank poison the minds of those already suspicious of leaderships efforts! If it was merely a publication, they would call for the immediate boycott because the advertisement defiles the 'dignity' and just efforts of elected leadership. The sky would fall on all of Africa and South Africans would all wear blue DA hats! Nonsense?!

I'll share a popular secret with all. It is sad because it is true. Quality education, sustainable job creation and an uncorrupt government cannot be achieved solely on the reliance on a sickly state. Yes, racial divide is still prevalent in our society but FNB unlike other corporate or government institutions that do not commonly benefit from illicit tender practice would like to do something about it.

So what if people in the ad are black? Aren't they the ones previously disadvantaged by racial disparities? Would it have been 'counter revolutionary' or colonization of the African mind if white people were used?!

A call to South Africans to better their situation sans the government cannot be defined as treacherous. The efforts to squelch those attempting to engage in heightened public participation EVEN IF it insinuates alternative leadership is an attack on our constitution.

Let's not let the real issues at hand be camouflaged by political paranoia and heed the call to make our nation better for ourselves!

Follow me on Twitter: Thabo_SerokeY


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