Google Set To Improve Insurance Industry

2015-01-16 05:56

Google has recently started implementing a comparison function in their search results pages. The latest test they've been working on is "car insurance". The entity Google Compare Auto Insurance Services” inc will allow Google users to easily compare car insurance prices depending on the state they are in. The tool has been given permission to do business in 25 states in the US. The aim is to prepare the US for a successful car insurance market. This tool will have a direct effect on the SERP positioning of every car insurance website in the US. If a car insurance company is indifferent to the changes or is resisting a partnership with Google, they will be sure to fall behind the curve in Google’s search engine.


Google has already introduced the credit card comparison tool. With that being said, both the credit card tool and the car insurance tool can be used in conjunction with each other as a means of offering easy financial information. In turn, this will make it easier for the Google user to choose a credit card company as well as a car insurance company.

The search tool did not suddenly come out of the blue, it has been tested in the UK since 2012 and Google feel that the US is ready for it to be rolled out. There is a large variety of tools Google has been implementing, including flight cost comparison, shopping and travel tools.

It is a natural move for Google to get involved in the insurance industry. Some South African insurance companies pay up to R500 per click. This is a massive amount of money in Google’s pocket and the partnership with car insurance companies, including those in South Africa would be quite a beneficial partnership.

Source: Google Adwords

However, this tool won’t be available in South Africa just yet but South African insurance companies will need to keep their ear close to the ground if and when Google choose to roll it out to South Africa. It’s potentially a great opportunity if insurance companies can get to grips with the technology in the beginning stages of roll out.

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