I like big stories and I cannot lie

2014-10-06 20:19

In my first interview for my first (real) job – which wasn’t all that long ago – my soon-to-be boss asked me what makes me tick. “What makes you tick?” he asked, peering down at me like a mentor in a classic hero’s tale. The question sounded easy – and to some it probably is – but I sat there grasping at straws, making up something about illustrations and people.

He hired me anyway; but every once in a while, I would wonder about the question and try to find an answer within myself.

It was two years later, as I was struggling how to start this blog post for Voices24, that it finally hit me. Down the drain went my carefully crafted content plan for the next 12 months, and half a blog that’s way overdue about digital marketing.

What really makes me tick? Stories. Any kind of story.

A simple truth

I mentioned to one of my colleagues that I love to know how couples met, even if they think the story is boring, clichéd or just a run of the mill event. The fact is, it’s THEIRS, and that is what makes it important. She rolled her eyes and said, “You are a copywriter. Of course you love stories.”

Why did this simple truth only slap me in the face now, when it’s been trying to get my attention for so long?

Why should we care about stories?

Stories can rip people apart, as it did for Othello and Desdemona, or bring people together, like in the plot of most RomComs out there. One of the basic urges of human beings is telling tales, whether they are tall or the truth. Even babies do it as they innocently babble and gurgle up at you. It shapes people and in these individuals shape other lives.

While many are told and easily forgotten, sometimes you hear a tale that you never can shrug. For instance, when I spoke to a nice lady about moving to Germany, and her first reaction was “Oh, you going to stay with the Nazis.” I just shook my head and bit my tongue.

This is what I want to explore with my voice – stories. Where do they come from and how do they shape our lives. Are there really only 7 types of narrative? And lastly, how can a brand share their tales?

But enough about me. Over to the reader! What makes you tick? And what sort of stories do you like? Let me know in the comments.

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