INNOVATING THE FUTURE WORLD OF WORK

2016-05-14 19:35

PRIME STARS

12 May 2016 – The 7th and final instalment of the decorated My Future My Career youth career guidance programme launched in Johannesburg this week. Since its inception in 2009, the ground- breaking initiative has empowered and skilled close to 200 000 Grade 9 – 12 learners from previously disadvantaged areas. Free of charge to its beneficiaries – the programme has played a crucial role in supplementing public high school career development and continues to be praised by the learners, teachers and principals whose schools participate in the process.

“We find it hard sometimes to look into our careers and I think that this programme is very good for us to see what we are actually good at and what dreams we can follow”, said a Programme Beneficiary.

My Future, My Career is made up of 14 pre-recorded career guidance sessions, screened over 7 weeks on selected Sunday mornings. These sessions cover over 120 different career choices and are aimed at assisting disadvantaged South African youth with career guidance. The programme is presented in episodes at cinemas which have been strategically selected for their convenience and accessibility for the learners. Each student leaves each session with a booklet for future reference.

The success of the programme over the years has created a platform for the Public and Private Sector to partner effectively in delivering an impactful initiative to upskill thousands of young South Africans.

“Young people have to make informed choices on their perspective careers. Our aim is to create the opportunity for all learners, particularly those from impoverished schools, to access institutions of Higher Education and Training by providing career guidance and counselling related to career choices so that accessing and getting quality education and training may become a reality for them as well” – Mduduzi Manana, Deputy Minister of Higher Education.

The brands passionate about career and skills development, whose contributions make the programme possible, include AECI, Siyakha Education Trust, National Youth Development Agency (NYDA), Gauteng City Region Academy (GCRA), Vodacom, Tsogo Sun, Gearhouse, Kulula.com, Nutrifruit and Shine Solutions in partnership with Primestars Marketing.

To provide all stakeholders involved a front row seat to the cinema process, Sandton cinema will host a cinema screening which will double as a meet and greet session with the learners – popcorn and coke included, of course.

It is said that when one door closes, a better one opens and although it is disheartening for initiatives such as My Future My Career to come to an end, Primestars Marketing is excited to share information about the launch of their next big programme for 2017!

PRIME-STARS PRESS RELEASE

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