Its Women's Month!! Q&A with the First Ladies Of Trading

2016-08-04 10:01

First Ladies of Trading

1.Who are the First Ladies of Trading?

Leaders within the Forex trading industry, property moguls and

holistic wellness fanatics. The first ladies are three Dynamic female

entrepreneurs with a passion for woman empowerment and skills

development. We are anything but ordinary in our personal capacities

and do not conform to the norms of the business world. The first

ladies of trading are unconventional woman with a firm belief in

breaking the stereotype of woman in business.

  1. Can we have a basic bio on all 3 of you?

Danielle Lester, a serial entrepreneur, CEO and co-founder of ISelect

Group, has over 10 years’ experience in the financial services

industry, consulting on an array of financial services products,

specifically with a passion for; investments solutions, financial

markets and the facilitation of liquidated retirement funds. Danielle

Lester has qualifications in Wealth Management, Honors in Marketing as

well as a qualification in Occupational Risk Auditing.

Karen Joseph, life coach, COO and co-founder of ISelect Group, Karen

holds a BA Humanities Honors degree in Industrial Psychology, as well

as an associate in management. She has 17 years’ experience in the

financial services industry specifically within the wellness space

providing solutions to various blue chip companies. Karen's passion in

holistic wellness has made her a business anchor in corporate


Paballo Nkwe, a serial entrepreneur, co- founder and CMO of ISelect

Group holds a BSoc Sci Degree in Law and Sociology. She has over 7

years of experience in marketing, sales and strategy and has consulted

for leading companies in the FMCG, Petroleum and Financial services

industries. Her passion for youth development has led her to be part

of multiple youth development programs in aid of empowering young


  1. How did the First Ladies come about?

We have many business interests and forex trading has always been an

industry that we have wanted to go into. Our skill, ethics and

reputation in the industry has lead people to call us the "The First

Ladies". We have accepted the term and have decided to run with it.

  1. Is your business purely based on Forex Trading ?

No ISelect Wealth forms part of a holding company called ISelect

Group, the group consists of a property company called ISelect

Property and a Corporate wellness company called ISelect Property.

ISelect Property:

Our services within the property company are Sales and leasing of

Residential property, Sales and leasing of Commercial property and a

huge focus on Property Development within the public and private


ISelect Wellness:

The ISelect Wellness coaching programmes focus on holistic well-being

for individuals as well as corporate clients. We provide tools and

products to help people identify where they are versus where they want

to be and also move them from directionless existence to abundant life

and purposeful living.

  1. What products and services do you offer?

ISelect Wealth offers clients 2 options with regards to trading:

  1. Option 1: Forex Training Software

For individuals interested in learning how to trade, ISelect offers

e-learning software which offers the following:

50 hours of lecturing material taking you from beginner level to a

professional trader. It can be used in the comfort of your home or

anywhere in the world, all you require is your laptop. It consists of

6 modules with assessments after each module ensuring that the

required skill is attained. It is Interactive and comprehensive with

practical activities. Each user will have lifetime access to the


ISelect Wealth provides access to a professional trader once the user

has completed the training and has obtained the certification.

  1. Option2: Open a Trade account and Copy a Trader/ Copycat

We offer an option to copy traders through the copycat platforms.

This enables clients to leverage off professional traders’ expertise

and allows their money to earn returns. All at the click of a button!

  1. How important is female empowerment in SA?

The concept of female empowerment is a global movement, it is not

only important in SA but all over the world. For many years we have

been living in a patriotic society where males have had more

opportunities to be leaders in different spheres of life including

business. The movement of female empowerment is key in today's society

as it gives woman an opportunity and platform to take a stand and

chance their dreams. Women have been given a voice and are now being

heard in all spheres of society including the boardroom.

  1. What is the end goal of the First Ladies?

We are passionate about educating and empowering people from all walks

of life. We recognize the importance of entrepreneurial development

especially within the current South African climate. Our aim is to

educate and empower people with tools that will allow them to become

expert Forex Traders and /or entrepreneurs. Through our services we

also educate people about making smarter investment decisions,

generating an additional income and ultimately showing them how they

can become financially free. Our vision is to become the world’s most

renowned Forex Training Institution through offering world-class

e-learning programs and empowering people to break the financial glass


  1. It's refreshing to see females do business in a male area of

business, what challenges do you face?

Being black females in this industry was challenging when we first

started. We found that we had to work twice as hard to prove that we

have the skill and expertise to be in this business. Some people

questioned whether we knew what we are doing and have been waiting for

our fall since we started. We have managed to build our reputation and

prove that we have what it takes to be in this industry and this is

the reason why our company continues to grow each day. Not only do we

have the skill and expertise, we are trusted by many of our clients

and people in the industry.

  1. How old is the business?

The business was established in 2013, it is three years old.

  1. Can we have your social media handles?

Danielle Lester Instagram: mizlester

Facebook: Danielle Lester

Paballo Nkwe instagram: misspabi

Karen Joseph: facebook Karen Joseph

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