Let’s Kick It with Balls for Brovember

2014-11-06 23:26

I love seeing growth and innovation, seeing entrepreneurs pushing the status quo and developing new and innovative products and ideas. When I first heard about Sorbet Man I knew at first instance that this business will strive and grow. A brand that prominently built its name among women who really take care of themselves suddenly opened that same level of detail to us, men.

I walked into the Sandton City CNA branch just a few days back to purchase a copy of “The Uncomfortable Truth” by Gayton Mckenzie and “Leadership 2020” by Sibusiso Leope for a friend and to my amazement there it was… “Sorbet-Get that feeling” by Ian Fuhr, this entrepreneur just took it to another level. His level of brand marketing is really on point, not only is his Sorbet a franchising brand but his publishing deal with kingpin publishers Penguin just indicates the level of potential that the major game changers see in the Sorbet brand.

Ian went further and decided to open up his Sorbet Man store in Sandton City in the very same proximity as all of his competitors….confidence. I was fortunate enough to engage with Ian’s partner for Sorbet Man, Fred Withers. Fred stated that for many years the grooming that men wanted was a haircut, offered by the local barber and there have been barbershops around for centuries, offering basic haircuts and shaving to men. However in recent years men have developed more interests in both manly grooming pursuits like beards, wet shaving etc. driven by the “hipster” trend and an interest in legacy manly self-awareness.

The age of photographs, videos, selfies, Instagram, Facebook and Twitter has also increased the awareness of physical appearances. Men started looking around for other grooming services and would occasionally and reluctantly pop into their partner’s salon. After Fred acknowledged these trends and realised that there is a gap in the market, he imagined a place that would be the perfect mixture of the manliness of a barber and the enhanced offering of salon.

He took this idea to Ian Fuhr who enthusiastically embraced the idea. This partnership with Sorbet offered two things to Fred, Ian’s energy and entrepreneurship skills and the driving principle of Sorbet passionate service. Fred says that they plan to open further Sorbet Man outlets in 2015.

Being November and thinking about Movember, again Ian and Fred took it to another level and decided to create the “Balls for Brovember” campaign. BFB is a kick it for a cause campaign where they want to make people aware of prostrate testicular cancer. It is called the “Sorbet Man Ultimate Action Football Challenge”, where 32 teams will battle it out to be crown the Sorbet Man ultimate action football champion. 8 players per team, the games will be in a 15 minute round robin format. I will be one of the players for the Sorbet Man celebrity team which will include Mark Fish. Siv Ngesi, Gordon Gilbert and a few others.

Drag your WAGS and bring your friends along, the challenge will take place on 29 November 2014 at Discovery Soccer Park , Registration starts at 8:30 and kick off begins at 9:30. Entry fee per team is R1500 where all the proceeds will go to the “More Balls than Most Foundation”. I did a Q and A with the Marketing Manager of the Sorbet Group Jade Kirkel where she stated that the Sorbet group has always supported cancer awareness campaigns and testicular cancer is no exception she emphasised the importance of early detection of prostate cancer as it can save the lives of thousands. She believes that many men in South Africa are too lenient when considering the possibility.

The full interview with Jade has been posted below:

  1. Where did the idea come from to do this initiative?

Sorbet Group has always supported Cancer Awareness, and this year’s testicular cancer awareness drive is no exception. Sorbet Man is fondly known as the Big Brother of the Sorbet Group and has aptly chosen to throw some “balls” at Movember’s proverbial cancer drive. We would like to encourage the guys out there to get examined regularly, and what better way to promote regular prostate checks than by getting a whole lot of men together, for a fit and fun day out on the field, in hope of drawing attention to the severity of testicular cancer.

  1. Why football?

No particular reason, really, but we feel Football is a language that most guys understand. It’s a fun and healthy sport that speaks to all male demographics and has less injury risk than the likes of rugby.

  1. Where do the proceeds go? Tell us more about the charity?

Our chosen Cancer Charity is More Balls than Most – www.mbtm.co.za - which not only suits the nature of our Balls for Brovember Cancer Drive but is also one of the forerunning charities of South Africa that focusses primarily on Testicular and Prostate Cancer Awareness. A portion of the entry fee proceeds will be going to MBTM.

  1. How important is an awareness campaign for early detection of prostate cancer?

Highly important. Early detection can save lives, and we believe that not many South African men take this seriously enough. We’d like to think that in our small way, we are making a difference in our male communities

  1. Can we get the full list of celebrities that will form part of the Sorbet Man team?

The celebs, bloggers and media personalities have jumped on board – really great to see! Our list includes the likes of Mark Fish, Siv Ngesi, Emmanuel Castis, Gordon Gilbert, Tumisho Masha and Zareef Minty

  1. Can you disclose what prizes are available on the day?

There’s something for everyone, that includes, USN hampers, Dermalogica Shave Kits, Travel Start has sponsored a trip for two to New York, Tag Heuer tog bag valued at R7000, Sorbet Man vouchers, Stuf product hampers (just to name a few) but the main attraction is that one player from the winning team stands the chance to win return air tickets for two, to NYC.

  1. Have you thought on any other causes that you would like to support?

There are so many, we wish we could support them all. 2015 will have some new initiatives in store. But as the Sorbet Man Brand evolves we would really like to play a bigger role in promoting the awareness and early detection of testicular cancer

  1. What can we expect on the 29 November 2014?

A day of action football. Kick off 9am. 32 Teams. Celebrity teams. Giveaways. Food & Refreshments. Drag the wags and bring the kids it’s going to be a fun day out for the whole family.

Follow me on Social Media:

Facebook: Zareef Minty

Facebook Page: Zareef Minty

Twitter: @ZareefSMB

Instagram: @iamzareefminty

Website: www.zareefminty.com

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