Market Yourself as a Brand

2014-02-28 10:00

EMPIRE

“I’m not a businessman. I’m a business, man.”- Jay Z

In today’s society it is vital that we look at ourselves as brands. Ultimately,  that’s exactly what we are to corporate companies . When a company looks at your application, trust me “Zareef Minty” and his CV isn’t all that they are looking at. Your presence everywhere else holds equal or an even larger standing to them. A simple Google search, that takes them to your Facebook, Twitter and Instagram accounts as well as any websites or newspaper articles will tell them more about you than any CV could.

That’s why it is very important to have social media accounts in good standing. The best way to describe the term good standing is with an easy example, if you are currently in a relationship with your significant other, the public should assume you are single or not interested in the dating scene at all.The less personal details you disclose to the public or that the public knows about you, the better. Remember every relationship that goes wrong or every negative reaction you portray on these social networking sites shows weakness to your possible future employer. Control what you want to disclose, actually try and overemphasize your strengths on these sites, get involved in current affairs, comment and show that you have an educated opinion on the future of your country or any topic in general. Be motivated and stay positive. If something bad happens in your life and you feel that your best option is to vent on a social site like Twitter, go ahead but  phrase that problem or issue in such a way that portrays that you are so positive and that you will overcome it, alone that will do more for you than what most of your CV could.  That never give up attitude, shows integrity - the problem solver, the leader, the doer, the visionary and most importantly to a corporate company, the person who can take a client who is about to pull out and reassure them that any shortfall will help them in such a way that your business together will be more lucrative .

Jay Z does this perfectly, the pre-Jay Z was just a rapper, probably one of the most talented rappers out there … if not the best but then he started his empire. Buying and opening up businesses, investing in new ideas, buying a basketball team, owning his own nightclub and making his own line of shoes. He made his name a business. It was in a biography of Jay Z called “Empire State Of Mind” by ZackO’Malley Greenburg , that his real influence in society was explained and analyzed, it states: “You can wake up to the local radio stationplaying Jay-Z latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S.Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to a music store to pick up Jay-Z’s latest collaboration with Kanye West, and a nightcap at his 40/40 Club. He’ll profit at every turn of the day.”

Thinking of yourself as a brand can really change your life. Just like how directors of companies try to improve the company, be it in their profits, productivity or even quality, we should do the same with our weaknesses and turn them into strengths. Look for new opportunities and make sure that you have enough courage to take them, improve your look, and become more confident. All these changes will reap rewards almost immediately.

In my book called “EMPIRE” which is a coffee table book based on motivation and tips on how to become successful, I will go into more detail about marketing yourself as a brand, including tips and ways on how to market yourself to such a level that companies will be calling you non-stop just to get you to work with them. It will also include tips from prominent businessmen, such as Kenny Kunene, Gayton Mckenzie, Thulane Hadebe and others. Keep an eye out for this book, its anticipated to do very well. The main aim of writing this book is to improve the standard of our youth and change the mind-set that is making our own people fail nationally and on the global stage. By 2020 we can have the most prominent nation in relation to young people succeeding. "EMPIRE" will be published and released in March-April 2014.

How do you want to portray your brand?

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