New Start-up Aims to Help You Do More With Your 24hr Day

2016-02-27 06:40

Zareef Minty :

Thursday, 25 February, Sandton – In the 21st century, we find ourselves with more items on our to-do lists than the time we have to get them done. To solve this problem, Johannesburg based entrepreneur Samuel Muya developed, which is an on-demand service based business created to help busy people things done.

“Think of what you could do with a personal assistant as and when you one at low cost. We believe that in order to ensure that employees (and society at large) improve on productivity, they need someone to take care of their personal obligations in order to focus on their job fully day-to-day. This is why we created”. is set to provide short term, on-demand assistance for individuals and/or businesses that need extra help getting things done. The ground-breaking business supplies the public with minionites that fulfil work to help you with admin, eventing, errands, deliveries, groceries and just about anything else you aren’t able to attend to yourself (excluding anything of sexual nature of course).

Considering the fact that over 60% of South Africa’s youth is unemployed, employs youth (with and without formal qualifications) on a part time basis to fulfil client tasks subsequently playing its part in denting the high unemployment rate. The team has a target of 2 000 verified and trained minions by the end of 2016 with aggressive targets moving into the 2017 calendar.

A simple minion request sent to or submitted on the website will get you a call back and a minion to you wherever you are to help you get your task(s) done.

The start-up strategically supplies tasks under three categories in order to maximise the client experience and further to ensure that each client visiting us is able to receive bespoke services from their “short term personal assistant”.

MinionsBusiness (targeted at corporate employees)

MinionsOnTheMove (strategic locational engagements to strengthen client brand equity)

MinionsPersonal (for the individual who just wants the day off)

“We plan to officially launch our website at the end of Q1 as we will be entering the market heavily from Q2 onwards”, said Samuel Muya.

Need a day off? Book a minion to run your errands.

Want your staff in the office all day? Book a minion for them.

Want to win the lottery? Can’t help much here, but hey, you can book a minion to go buy your ticket for you!


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