On John Stuart Mill and Blueberry Cheesecake flavored Ice-Cream

2016-09-16 03:14

It is 3am and I am having ice cream. I need not present a case as to how delicious blueberry cheeze-cake is, the verdict is in its undisputed tantalization of the oral senses. The company which manufactured the country fresh ice cream I am having is making me realize how true the notion that "an ink of a scholar is worth a thousand times more than the blood of a martyr". I used to think the sages of Timbuktu who said this wrote from an author's bias and the revolutionary warrior in me was concerned about the pitfall that such an utterance had on the glorification of a grammarlution over the kind of revolution Frantz Fanon advocated for.

The notion of scholar as a powerful agent in the configuration of history is visible in this ice cream I'm eating. Let me elaborate as to why I say this. In 1844 John Stuart Mill decided to immortalize the idea that man is self centered with ambition for riches and the function of his economic being is to maximize wealth. This thinking was later caught by neoclassical economists who geometrically theorized on business functions and the maximization of profits.

It is to this day that I noted that the British company R&R Ice Cream, which in 2015 was reported to have acquired South African Nestle's ice cream business, the same company that manufactured this delicacy which allows me to briefly romanticize the brutishness of scholarly labor, took it upon itself to find ways of maximizing its profits by deceptively repackaging the ice cream tub and deduct 0.2litres of their product traded at an even higher price than the 2litres consumers used to buy.

Economists will of course argue that there is an issue of global competitiveness and increasing global commodity prices since including pleasing global investors wara wara, I choose to park that debate for others. I am concerned with the unfairness of capitalist culture including depriving us 0.2litres of heavenly pleasure and the deception through "strategically" placing the 1.8litres label at the bottom corner of the package which is not easily visible to the addicts of their commodity. Let us not even talk about lack of democracy in the entire matter.

If there was such a thing as the gods of fairness in economics and even the remotest belief of ghostly influence in economic matters by those consumed with the dogmatic idea that economics is a hard science, maybe these global elites would be moved by a moral impetus to follow the lessons from the ancestors all over the world that the goal of economics ought to fundamentally be about ensuring society flourishes and if eating ice cream helps in facilitating that end goal, then do not deduct our 0,2litres. Okay on a more serious note, if we reconsidered the purpose, I believe such a stance would have influence on decisions against the commodification of essentials such as education etc.

Perhaps had John Stuart Mills not 'concretized' the notion of the 'homo-economicus' through the ink, perhaps man would be least concerned with maximization of profits through dubious ways, especially ways that deprive, ways that create systems of inclusion and mass exclusion, ways that reproduce hierarchies and deepen inequalities, ways that breed poverty, instability, insecurity, degradation and so forth. Ways that are simply not sustainable in the long run.

Maybe entrepreneurs would be more concerned with the maximization of pleasurable experiences of existence through just, democratic, human centered and environmentally friendly processes as we engage in our diverse avenues of existence. I think with decolonial education and the eradication of epistemicide, the mainstreaming of scholars who theorize on people centered economics will enable hard science fanatics to devise holistic mathematical processes of maximizing the economy of pleasurable existence.

okay, let me go back to sleep.

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