Promoting anything? Why social media and Facebook are your enemies

2017-03-11 13:45

I am a business coach. I deal with mostly single-entrepreneur businesses who are either in the business planning phase or they've just started. I love helping entrepreneurs and want to see them succeed. I see their marketing as a path to success, but most first time entrepreneurs butcher their marketing plans, which leads to failure.

85% of entrepreneurs say that their marketing strategy will be "Facebook, Twitter, business cards and fliers" when they start their business. Does this sound somewhat close to what yours might have been when you start yours?

These marketing strategies are fine, but only as a part of a succinct and well thought out marketing strategy. Most entrepreneurs say this sentence exactly that way because it is simply the first thing that comes to their minds. That phrase is really a placeholder for "I don't have a real marketing strategy."

I'll give you an example of a client of mine to illustrate what a professional strategy might be. The client is a NYC flower shop that specializes in creating bouquets, flower arrangements, and providing the same day flower delivery throughout New York. The owner tried to promote on Facebook and Twitter when social media first became available, but just like for many business owners, it simply did not bring the clients he was hoping for.

To create a professional marketing strategy for his flower shop, we had to think about his customers and ask ourselves what their experience is like. A professional marketing strategy should always be made with your customers and product in mind, not randomly choosing strategies that first come to mind When people need flowers, they ask their friends for good shops. If those friends don't know of any, the second place people look is online. They most often do so by searching Google. Aha! A more professional strategy for this flower shop business would have been to focus on ranking highly in Google search, and on websites like Yelp.com and the Google map that now comes up for local searches.

Once people discover your business through search and become clients, then Facebook and other social media marketing begins to make sense for this flower shop as strategies to re-engage those customers to remind them to buy flowers again and again for every upcoming holiday from then on. This use of social media can result in thousands of percent more revenue from the same client if the client buys their flowers from that flower store from then on.

See how such a seemingly small adjustment in marketing strategy can result in many more new clients that become long-term and repeat clients? Such a drastic difference in clients can make the difference between your business struggling and growing like crazy, achieving your dreams and hopes for it.

If you are curious to see what kind of a marketing strategy I can come up for you, I now have an offer to book 15 minutes of my services for just $5 to see if I can help you. You can learn more about it on my hire business coach page.  I also recommend to check out my Udemy coupons page for discounts on my online courses.

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