Racist Whites no longer offend me, but blacks do.

2014-06-09 21:11

Is the South African Media Racist ?

This is a question Sakina Kamwendo asked her listeners on SAfm this week. In studio she hosted Zizi Kodwa, ANC Spokesperson and SANef's Makhudu Sefara.

Obvious the debate was based on certain incidents that happened in the Media in the past few weeks particularly those involving EWN Cartoon that pointed at ANC voters as "poopholes" and "clowns".

While most black callers phoned and agreed with ANC spokesperson that the cartoon was racist. Sefara, a Black Newspaper editor said it was not.

This I found very offensive coming from a black person like me.

Most black people celebrate whenever a black person becomes an editor in our predominantly white owned Media, I don't. Exactly for these reasons.

Media transformation in South Africa has been slow in terms of representation but in terms of institutional reform of a dominant white message, transformation of content has been non-existent yet editors are black.

Black editors become puppets of their white masters. They become too much concerned about keeping their jobs than transforming their job environment to reflect the society they come from.

I have problems with black people like Sefara who when other blacks celebrated their ascend to powerful positions on the belief that they will bring  change, they instead submit to the dominant white message and not advocating for reform.

These black people have made it okay for other blacks to be insulted. Instead of getting into the board-rooms of power for change, they've gotten there to maintain the status quo.

White racists no longer offend me anymore. I'm offended by black people who have made it okay for other blacks to be insulted.

I'm used to racist whites, but I'm not used to blacks  who have licence racism because they want to be tagged by racist whites as those blacks "who are not like other blacks"

Blacks know racism because it never ended and our Media is a true reflection of a white view on black people.

The Media we have now has aided the stereotype of an incompetent black person in government, business and in society in general.

Policies such as Affirmative Action and BEE which most white people oppose are reflected as policies that promote incompetence in our Media with its black editors.

Though black editors are example of Affirmative Action at play, they don't challenge this stereotype because they're afraid of their white-bosses.

When a black person becomes successful, its these black editors first who raise suspicions because to their white bosses a black person can no be successful on hard work.

Never, have I read an article on how much a watch, cloths, cars or house of some white person costs except on Top Billing but I've read so many on Black people in business and in politics that question "How did he make so much money".

It was this that made Phumzile Mlambo Gcuka say "there is nothing wrong with being filthy rich". She was reacting to a reaction the media had towards the black-middle class.

Whenever a black person bought an expensive car, it was reported as bad.

Whenever a black person moved in an expensive suburb, it was reported as bad.

Whenever a black person lost those things, it was reported and celebrated.

These reports are done by black journalists and black editors allow it because that is what their white bosses want.

Blacks in the media have demonized policies that brought them in the media in the first place. Being successful for a black person is met with suspicions.

A black person is portrayed as incompetent by our Media be it a CEO of some government entity, a president or even a cleaner because its what the boss wants.

Though we have black editors we still have journalist (most black) who cant translate African culture and value system. It gets printed and ridiculed by the same black journalists because that is what the boss wants

Not all white people are racist and I can't say a majority of them are but most of them are very ignorant.

Its easy for them to tell blacks to get over it, not to be sensitive and not everything is racist because they have never experienced racism.

Blacks have never been racist towards white people, I struggle to recall a single derogatory word by blacks to white people. I can only think of praises.

Blacks call white people "abelungu" which means boss and now its even used on other blacks who've become owners of some businesses

When I smell nice, blacks tell me "ndinuka umlungu" (I smell a white person).

When I buy new clothes I'm told "Impahla zakho zinuka umlungu" (You clothes smell of a white person)

When I become successful I'm told "ungu mlungu" or "ungu mlungu omnyama"  (You're White)

Black associate all that is white with success, power and class. This can not translate to racism, so blacks are not racist and can not be.

I often refer this to my white-friends when they say Malema is racist. Black people are not racist, Malema is not racist. Like many black people, he is angry at how our economy is structured and he is speaking out against it.

If then speaking out against an economy that is white owned in a black dominated country is racist, then all black people are racist because we agree, its not right.

Many, mostly white will call this Blog racist, its not, its just a blog showing anger at other blacks who have allowed racism to carry on happening because they want to appease white people.

Some, hate the ANC so much that they think its ok to call 11.4 Million South African voters "poopholes" and can't see this as racism though over 90% of ANC voters are black.

As long as we have Black editors like Sefara who defend such, racism in South Africa will never end, because blacks themselves are licencing it.

Follow @EsethuHasane on Twitter.

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