Social media for business - what?

2016-08-02 08:32

You're wondering why your business' social media content is going nowhere? Why nobody even cares what you're saying. Posting content onto your social media profiles or website without any strategic thought will yield this result.

One of the primary advantages of social media and a blog section, for example, on your website is to break down the corporate walls and create personal relationships with your clients. As with any relationship - there should be two way communication and an understanding of what the other party is saying.

It's one thing sharing irrelevant content onto your pages that makes your business appear unprofessional and out of date, but it is something completely different when you actually go through the effort of generating or manufacturing content and your community just does not seem to care.

The only real way of gaining insight into your clients ideas, thought patterns, needs, desires is to engage with them in a way that is real and void of any subterfuge.

People can see right through fake conversations clothed in "I'm trying to sell you something by the way."

I tell my clients all the time that offering free advice, listening and caring about your role in your community is the best way to set yourself apart from your competition. Sincere engagement with expert insight pegs you as the leader in your market. You might lose out on a sale in the short term, but long term everybody will know where to go.

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