Stop Promoting Things On Twitter And Facebook

2014-04-15 17:52

Does this sounds like the marketing strategy for your business or anything else that you plan to promote: "I will promote my business on Facebook, Twitter, and by handing out business cards and flyers." Yes? No? Be honest!

My mobile business apps have recently reached a cumulative 400,000 downloads, and to my amazement, over 80% of the first-time marketers and

entrepreneurs (probably closer to 90%) have that exact plan to promote their business once they start.

For almost all of those people, the online part of their marketing plan results in wildly insufficient results and after a few weeks of

banging their heads against the wall, they look for other ways to promote their business. Let me explain why Facebook and Twitter are

not great platforms to promote your business.

First of all, Facebook is designed for advertisers to pay. If you have a Facebook group, your status updates do not reach your entire audience. If you want to reach all the people who have liked your page, you must pay Facebook each time you post for that post to reach all the people who have liked your page or group. If you do not pay, you will reach 5-25% of your audience, and that number is constantly decreasing for most small businesses.

Twitter, on the other hand, does show your status updates to everyone who happens to be online, but unless you build real trust and real interest towards your status updates from tens of thousands of people, you will have a very low click-through rate for your status updates. There are no shortcuts on Twitter. The only strategy to promote your business on Twitter is to post amazing status updates that people love, position yourself as an industry leader, build an audience of people who genuinely want to hear from you, and only once you have that audience who trust you, can you sell your products to them. Twitter is a great platform, but if you need customers soon, in most cases, this is not the platform for you. Plus, in almost all cases, it is difficult to get a scale of people to go from Twitter to your own website.

You may wonder then, if not Twitter and Facebook, what are the social media sites from which you should be promoting your business. Of course,

that depends on the type of business you have, and the kind of customers you have. As a general rule, I prefer social platforms that can give you

great exposure via social sharing while also having search as a large part of content discovery on that platform. Let me explain what I mean.

Let's consider YouTube for example. YouTube is the second biggest search engine on the English-speaking part of the Web. Only Google is ahead of

YouTube in terms of search volume. But YouTube is also a social media site where people can up-vote, comment, share, and interact with

each other. Plus, people flock to great content. So if you are promoting something, YouTube is a great site because it combines the best of

all worlds by giving your content a chance to be discovered in search, and from spreading virally. Plus, Google often puts YouTube videos into Google search results, so having a YouTube presence also gives you a chance to appear in the Google search results. I explain this phenomenon in depth in my marketing plan book (which is a second book is my 2-book series with the first book covering business ideas and starting a business), and my online business and marketing courses. For free resources, I offer over 300+ of my own YouTube videos about business that you are welcome to watch. I post a new video every day. You are welcome to subscribe to my channel, get all my upcoming videos, and keep in touch.

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