The Minty Mogul Speaks To Aisha Baker

2016-09-13 12:37


Zareef Minty : Aisha Baker
  • Give us a little background on Aisha Baker?
I am a digital content creator from Cape Town. I started out as a fashion and beauty blogger in 2009 and I have been growing ever since. I now run a really well established digital platform called BakedTheBlog featuring beauty and fashion content created and directed by me for women and girls who love all things fashion and aspire to a positive and stylish life. 
  • What made you start bakedtheblog?
At first I was just a teenager who was really not interested in my business degree. Although I finished I found an outlet in my blog which eventually became my career after graduation. 
The other side of that is I couldn't find any inspiring digital content at the time that spoke to me as a South African. Media is changing now and there is a lot more of a focus on local content and creating local stories. Back then it wasn't the case, I think to a large extent the traditional and mainstream media has a learnt a lot from bloggers. 
  • Which other blogs do you follow?
I follow a lot of international blogs for inspiration, like Camilla Coelho, Chiara Ferragni and Marianna Hewitt. They're pioneers in their countries and really inspire me. I also follow local bloggers who I am really good friends with to not only support them but also because they're creating really unique local content. 
  • Where do you see yourself in the next 5 years?
I see myself expanding my business beyond digital and perhaps expanding my presence in different forms of media like TV and Radio. For the brand, we would love to collaborate on a fashion range and come out with our own products based on the lifestyle I promote. 
  • How does it feel being married?
It feels good. 
  • What is your favourite couple activity to do with Wayne Parnell?
Just chilling at home, we travel a lot so being home is a real treat. We don't get much time to watch TV together - its the small things we love. 
  • You were nominated for the Kids Choice Awards, congratulations!! How was the experience? 
Thank you! I still cannot believe it, It was an incredible honor to be recognized for what I do. I work really hard and being a blogger will always be my first love. I love sharing and I built and audience based on that. The KCA’s were really one of my most memorable moments and accomplishments thus far. 
  • What advice do you have for the women who follow your blog religiously?
To love themselves first and foremost. As women we do so much, we go through the most trying to be the best at whatever we do - we often forget to acknowledge our power, beauty and femininity. Secondly to just really be true to themselves or rather to ourselves as women, being unapologetic is my greatest challenge and hopefully my greatest accomplishment when I get tgere. 
  • Are kids in the conversation with your hubby as yet?
we both love kids. 
  • What quote do you live by? 
Everything happens for a reason 
  • Have you ever been asked by a fan to take a picture thinking you were Selena Gomez? 
LOL! only on instagram - in real life we look nothing a like. 


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