How to nail the new LinkedIn Stories feature and what common mistakes to avoid on the platform

accreditation
Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
0:00
play article
Subscribers can listen to this article
LinkedIn has become the latest social platform to introduce a stories feature, debuting its offering after successful trials in UAE, France, the US, Brazil, Netherlands, and Australia. PHOTO: GALLO IMAGES/GETTY IMAGES
LinkedIn has become the latest social platform to introduce a stories feature, debuting its offering after successful trials in UAE, France, the US, Brazil, Netherlands, and Australia. PHOTO: GALLO IMAGES/GETTY IMAGES

LinkedIn has become the latest social media platform to introduce a stories feature. But don’t be tempted to post videos of your kids’ first birthday party or syrupy inspirational quotes. Even though the tool new mimics the more relaxed experience of other social media outlets, LinkedIn is quick to warn against treating this platform in the same way. 

The employment-oriented platform will now allow enable companies and members to publish photos and videos up to 20 seconds long via the platform’s mobile app. These posts can include text and customised work stickers, and will be visible for 24 hours before disappearing, as is common with the feature on other apps.

French design house Christian Dior Couture made use of the feature with behind-the-scenes shots from Paris Fashion Week in September. Other companies have used it to announce competition winners, to provide an insight into the making of products and to host virtual Q&As.

Support independent journalism
Subscribe to News24 for just R75 per month to read all our investigative and in-depth journalism. You can cancel any time.
Subscribe
Already a subscriber? Sign in