Beyoncé will not set foot in SA for less than R35m

The Tshwane metro wants to bring the pop star Beyoncé to South Africa for next year’s celebration of 20 years of democracy, Beeld reported on Tuesday.

A report on the proposed Dinokeng festival, planned for September 2014 in Cullinan, was submitted to the Tshwane council for approval last week.

“Beyoncé has a huge number of supporters and will attract a big audience,” the report said.

The festival, expected to cost around R45 million, would be modelled on the Glastonbury music festival held annually near Somerset in the UK.

Beyonce, now a solo singer, first achieved fame as a member of the group Destiny’s Child.

Music promoter Justin van Wyk said she would not set foot in South Africa for less than R35 million.

According to the report, “if everything goes according to plan” the festival would generate marketing exposure worth about R8 billion and generate income of at least R200 million.

-by Sapa