Cell C initiated the Take a Girl Child to Work Day® campaign in 2003 and has since given public and private sector organisations the opportunity to collaborate with Cell C in exposing young girls to the workplace and inspiring them to achieve their goals and ambitions. The campaign seeks to make girl children aware of the important role they can play in the South African economy and social development. To continue in the legacy of the project, Cell C launched the Girl Child Bursary Fund in 2007 with the aim of allowing South African companies and the general public to contribute towards further education and training for qualifying girl learners from disadvantaged backgrounds. Cell C believes that offering bursaries provides a long term investment in achieving the goal of empowering women in South Africa.
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