Local model on featuring in Kim Kardashian’s beauty campaign: ‘It was truly an honour’

Summer Zoe (Photo: Summer Zoe Instagram)
Summer Zoe (Photo: Summer Zoe Instagram)

Speaking to YOU, Summer who’s originally from Cape Town but now living it up in Los Angeles, recalls what it was like on the shoot. “Working with KKW was amazing and was truly an honour to be involved.”

The 21-year-old, who was scouted when she was only in grade 9 in 2013, revealed that Kanye West’s creative director for Yeezy, Kim Schraub, also directed the KKW Fire Collection shoot. 

READ MORE: Kim Kardashian West is releasing a KKW makeup line inspired by the iconic decade of the '90s

“Elias Tahan was the videographer for the project and Rokael Lizama was on makeup, both artists I have worked with before and adore. It always warms my heart to see familiar faces on set.”

What also stood out the most to the Instagram influencer and fashion blogger was how well the KKW beauty team treated their models.

“They take extremely great care of their girls from the nail team to the food on set – which is sometimes my favourite part even though I am slightly embarrassed to admit it!” 

While she’s worked with artists like Val Garland, Ismaya French and Beyoncé’s makeup artist, Rokael Liazma, as well as internationally renowned brands such as Cosmopolitan, it hasn’t always been a walk in the park for Summer.

“Of course, you will never be every individual's cup of tea. As a POC (person of colour) and considering the fact that the beauty industry has been dominated largely by 'European' standards of beauty, it is inevitable that your look will be met with apprehension.”

But realising the importance of self-worth and confidence has helped her rise above the challenges she’s encountered.

For anyone looking to get into the beauty industry, Summer emphasises the importance of educating oneself.

READ MORE: Kim Kardashian has announced a beauty collaboration with Winnie Harlow

“The spectrum of beauty has become extremely progressive, making way for a large majority of alternative beauty standards. Research is key.” 

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24