Check out this super cool and innovative video showing just how fun fields like engineering, technology and science can be for young girls! The video inspires young girls to be thinkers, builders and inventors in a fun new way.
The video was created by GoldieBlox, an organisation that taps into the building, construction, invention, and science and technology industry in an attempt to equal the playing field across gender. By designing construction toys for little girls they are trying to spark interest in these fields for young girls who are constantly bombarded with pink pretty toys that entrench already stereotypical gender roles set out for women.
Of all the engineers worldwide, 89% are male and only 11% are female. It is an industry that is vastly dominated by men. And now GoldieBlox is changing the way gender stereotypes categorise little girls into particular fields of studies and careers.
Here is another video from GoldieBlox