There's something very different about this model's Victoria's Secret photoshoot – and the internet can't get enough

Who needs airbrushing anyway? The Victoria’s Secret Instagram page is flush with photos of seemingly flawless models in lavish lingerie, with not a hair (nor curve) out of place. All but one that is.

Here she is…@jastookes in the 2016 Bright Night Fantasy Bra: $3 million worth of emeralds, diamonds & more, designed by @eddieborgo & hand-crafted by @awmouzannar. Look for her on the runway December 5! ? #VSFantasyBra #VSFashionShow

A photo posted by Victoria's Secret (@victoriassecret) on Oct 26, 2016 at 7:52am PDT

The women’s premium lingerie company released sultry shots of model Jasmin Tookes in a showstopping emerald green b-dazzled $3 million (about R40 million) 2016 Bright Night Fantasy Bra. In it, the brunette beauty shows off something that's not often seen in photos like these -- her stretch marks. The visible stretch marks on the model's thigh bring a touch of reality into a world of retouched and airbrushed photos of women -- and the internet couldn't be happier about it.

Jasmine Tookes has stretch marks and will be wearing the fantasy bra at VSFS yes yes yes pic.twitter.com/KnWAk0y6a5 — Ani (@fabturtleneck) October 28, 2016

The new shoot comes after the luxury underwear company came under fire for treating models like “pieces of meat" and "criticising their near-perfect bodies".

The 2016 Bright Night Fantasy Bra

A photo posted by Jasmine Tookes (@jastookes) on Oct 26, 2016 at 3:02pm PDT

Victoria's Secret not photoshopping a model's stretch marks ???? — Becky Newcombe (@beckynewcs93) October 29, 2016

So glad Jasmine Tookes got the Fantasy bra! Reppin' girls of color and wearing her stretch marks proudly!! — Me, the Queen (@jadorelacouture) October 26, 2016

I love that Victoria's Secret is now using models which show off stretch marks — lucifer (@Lucyvmartin) October 31, 2016

It’s apparently the first time the luxury lingerie company have released unedited pictures, but they have yet to comment on whether or not it was deliberate, MailOnline reports.

Do you think the un-retouched photo is a step in the right direction? Or is the famous lingerie brand not going far enough? Have your say on our Facebook page.

Read more:

Rumer Willis slams photographers for Photoshop ‘bullying’

‘I just felt weary’: Kerry Washington speaks out on heavily Photoshopped magazine cover

Candice and Behati say no thanks to Victoria’s Secret to focus on their little ones

Sources: Mashable.com, Mirror.co.uk, TheSun.co.uk, Instagram