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Vacation breasts – the next big thing?

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In our fast-paced world of instant everything, why should getting breast implants be any different?

Meet the “instabreast”, a 20-minute procedure that involves having saline solution injected into the breasts, making them larger and more lifted for 24 hours.

“The saline gets absorbed by the body,” says Dr Norman Rowe, the Manhattan-based plastic surgeon who performs the procedure. “It’s for the women who don’t have time for implants.”

Each procedure costs between $2500 (R27 943) and $3500 (R39 120), and Rowe says that he can get a woman’s breasts up to a cup-and-a-half bigger. But it’s not without risks. Patients may experience bruising, infection, nerve damage or hematoma.

Dr Rowe is now working on something that will last a little longer. “Twenty-four hours is great, but it’s still just 24 hours,” he told ABC News. These “vacation boobs” last long enough for the festive season and also give woman a better idea on what having bigger breasts is like.

“You can use 3-D imaging and put implants in bras, but it’s another thing to see what the weight will actually feel like and what it will be like to live with the new breasts.”

He has his eye further on the horizon. “It could be used for more than breasts. Men might want to use if for pec[toral] or calf implants.”

ABCNEWS.COM, MEDICALDAILY.COM, NORMANROWEMD.COM

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