Brooklyn Beckham is certainly upping the ante when it comes to his modelling career.
The eldest son of David and Victoria Beckham has been named as the new face of Superdry after signing a £1million (about R20 million) deal with the edgy fashion label.
The 22-year-old, who is set to host a party this week at the label's London flagship store, is seen flaunting his rock-hard abs and tattooed torso for the British streetwear's latest campaign.
Brooklyn has appeared in a number of advertising campaigns before and graced the covers of magazines such as Vogue China but this is by far his biggest and most lucrative gig.
“This is a huge opportunity for Brooklyn and will cement him as a real name in the men’s fashion world,” a source told The Sun. “It’s a great gig for him to land and has given him focus. He’s really keen on sustainability too, so he’s excited to get stuck in.”
Brooklyn and his fiancée, Nicola Peltz (26), who is also a model, recently landed a Pepe Jeans campaign together, proving they're following in the footsteps of Posh and Becks, who also fronted many campaigns over the years.
However, Becks (46) landed himself in hot water last month when he accepted a £150 million deal to be the face of the 2022 Fifa World Cup in Qatar, a country with a poor human rights record.
David reassured fans they would be allowed to display rainbow flags (the symbol of the LGBTQ community) during the tournament despite the country's draconian laws towards women and homosexuals. Same-sex relationships are banned in the country
David apparently consulted with his wife before signing the deal and, according to a source, the former England skipper “believes in Qatar’s commitment to progress and that the World Cup — the first to be held in the Arab world — can effect significant positive change”.
The situation has however lead to calls for him to be stripped of his UNICEF Goodwill Ambassador title.
Sources: dailymail.co.uk, mirror.co.uk, thesun.co.uk