If anyone has cracked the secret to flawless, ageless skin, it has to be Pharrell Williams!
The hitmaker, designer and producer – who is nearly 50 but looks barely a day over 25 – has long been the envy of, well, anyone who cares about the state of their skin.
Now, at last, he’s sharing the secret of what we presume must be a hidden fountain of youth, with the launch of his skincare line, Humanrace, on 25 November.
Developed with dermatologist Dr Elena Jones, Humanrace will include three skincare products – the Lotus Enzyme Exfoliant, the Rice Powder Cleanser and the Humidifying Cream, which Pharrell says is “inspired by the downy atmospheres of his hometown of Virginia Beach, his now-home of Miami, the mist and the mist-covered Japanese archipelago”.
Sounds lovely, neh?
“Sometimes you need to cleanse your spirit. Sometimes you need to cleanse your mind. Sometimes you’ve just got to get rid of some dead skin,” he says.
Pharrell has credited his youthful looks to supermodel Naomi Campbell, who shared her skincare tips with him years ago.
These included always washing his face with cold water, “and never washing my face with the downward strokes of whatever cloth I was using, to always go upward, to go against gravity”, he told Allure.
Humanrace, he says, is a “full-on brand” which he created because he wanted to “turn sensations into products”.
“We just want to make things better. We want to democratise the experience of achieving wellness. And I’m not trying to be like any other wellness brand out there. That’s what they do. That’s what they give.”
He says the skincare range is based on results, solutions and sensations.
“We wanted to look at sensations. I mean, we live in a world that needs it,” the father-of-four says.