New vibe? Cara Delevingne is the latest celeb to promote the female sexual wellness trend

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Cara Delevingne has become the latest celeb to promote female sexual wellness. (PHOTO: INSTAGRAM/ @CARADELEVINGNE)
Cara Delevingne has become the latest celeb to promote female sexual wellness. (PHOTO: INSTAGRAM/ @CARADELEVINGNE)

Looks like Cara Delevingne has found another way to keep herself busy when she’s not acting or on the runway.

The supermodel has become the latest celebrity to join the discussion on sexual wellness and shared that she is now an entrepreneur and co-owner of high-tech sex-toy company Lora DiCarlo. 

“I am so excited to announce I have joined Lora DiCarlo as co-owner and creative adviser. @loradicarlo_hq vision represents so much of what I stand for – women-led, femme-focused, and pleasure inclusive,” she shared with her 43 million followers on Instagram.

Just what exactly will Cara be doing then? 

According to Lora DiCarlo, the company’s founder and CEO, the pair will be working together to “push the boundaries of what sexual wellness means for all”. 

“Setting out on a mission to destigmatise sexuality is no small feat, and we couldn’t be prouder to have actress, model, and activist @caradelevingne join,” the company said of the 28-year-old joining.

The model and actress joins the female-run company
The model and actress joins the female-run company, named after it's founder Lora Haddock DiCarlo (left), to help women embrace their sexuality with positivity and confidence. (PHOTO: INSTAGRAM/ @LORADICARLO_HQ)

Cara, known for her confidence on screen and on the catwalk, revealed in an interview that she grew up in a very “repressed, privileged English background.” 

“So sex is the last thing that we talk about. You know, sex education is very, very basic,” she said.

“I'm not just doing this to do it, I want to help to solve problems. Even the most confident people, we all are forever on a journey to discover who we are,” she shared with Cosmopolitan.

Cara is the latest to jump on the sexual health bandwagon in celebville.

Earlier this month, British singer and author Lily Allen announced her role as “chief liberation officer” of German sex-toy company Womanizer. She’s partnering with the company in hopes of removing the stigma attached to its products. 

And actress Dakota Johnson joined sexual wellness company Maude this month as a co-creative director and investor. 

“Maude is boldly and intelligently forward-thinking in an industry where the conversation and narrative around intimacy products is antiquated,” the 31-year-old actress said.


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