The clan that called the shots: how the Kardashians changed popular culture one episode at a time

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After 20 seasons the Kardashians are bowing out but the reality TV stars will always be remembered as trailblazers. (Photo: E! Entertainment/BEEM/MAGAZINEFEATURES.CO.ZA)
After 20 seasons the Kardashians are bowing out but the reality TV stars will always be remembered as trailblazers. (Photo: E! Entertainment/BEEM/MAGAZINEFEATURES.CO.ZA)

The Kardashians. Mention them and you’re likely to get one of two reactions: ugh, I can’t stand them or ooh, I love them.

Yet whether you’re in the love-them or loathe-them camp, one thing is for sure: they’re impossible to ignore.

We have the Kardashian-Jenner clan to thank for the rise of influencer culture, social-media branding, body-image debates, bringing transgender conversations into the mainstream and real-time lessons in capitalising on your own scandals.

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