WATCH: Lourdes Leon channels her mother Madonna in sexy new fashion campaign

play article
Subscribers can listen to this article
Lourdes Leon has inherited her mother  Madonna's love for striking provocative poses. (PHOTO: Gallo Images/Getty Images)
Lourdes Leon has inherited her mother Madonna's love for striking provocative poses. (PHOTO: Gallo Images/Getty Images)

It's not hard to see who the inspiration was behind Lourdes Leon's risqué video shoot for French fashion house Mugler.

The campaign sees the 25-year-old donning a beige bondage-style leotard that is reminiscent of the iconic cone-bra bodysuit her mother, Madonna, wore in 1990 for her Blond Ambition tour.

Madge's barely-there ensemble was considered provocative at the time as it defied the general definition of what made a woman's body beautiful.

Back then her brazen approach to sex and being sexy ruffled conservative feathers.

But she was unapologetic about it. “Art should be controversial and that’s all there is to it," she said.

And clearly the apple doesn’t fall from the tree.

Madonna during a performance in Holland while on her 1990 Blond Ambition tour. (PHOTO: Gallo Images/Getty Images)


In 2018 Lourdes raised eyebrows when she displayed her unshaved armpits and legs on the red carpet at the CFDA/Vogue Fashion Fund Gala. Weeks earlier she walked the runway at New York Fashion Week with bodily hair on full display.

It’s another leaf she’s taken from her mother’s book.

In 2011 Madonna told Harper’s Bazaar how she had also “refused to shave” when she was a teenager.

“I saw how popular girls had to behave to get the boys,” she said at the time.

“I knew I couldn’t fit into that. So I decided to do the opposite. I refused to wear makeup, to have a hairstyle. I refused to shave. I had hairy armpits.”

Now Lourdes, who’s making a name for herself in the modelling world, has again turned to her famous mom for inspiration for the Mugler campaign, which also features other big names like Meg Thee Stallion and model Bella Hadid.

Lourdes bared her unshaved armpits at last year's Met Gala. (PHOTO: Gallo Images/Getty Images)

Although being Madge's child definitely has its benefits, Lourdes has revealed that her mother had strict rules for her and her siblings.

“We don’t get any handouts in my family,” she says, adding that Madonna has always encouraged financial independence.

“Obviously I grew up with extreme privilege. There’s no denying that. But I think my mom saw all these other kids of famous people and she was like, ‘My kids are not going to be like this’.”


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Show Comments ()