Don’t worry too much about the price tag on the outfit, Shauwn Mkhize says – if it makes you feel like a million bucks then it’s worth every cent.
The businesswoman’s Instagram feed is filled with perfectly posed photos that display her elaborate outfits. With her colour-coordinated ensembles, flashy jewellery and a beaming smile to round off the look, she knows how to grab attention with every picture she posts.
It’s no surprise then that within a matter of months her following on the social media platform has rocketed to over a million.
“I always loved fashion as a child,” says Shauwn, who starred in Mzansi Magic’s Kwa Mam’mkhize which followed her life with her kids, Andile and Sbahle, following her divorce from businessman Sbu Mpisane.
“I had a doll called Munchkin and always wanted her to look prettier than anyone else’s.”
Her nickname growing up was Style, and it’s a moniker Shauwn has made sure she lives up to – not just in her choice of clothes but also in the design of her home and the furnishings she’s selected for it.
“I have a creative mind,” she says.
Shauwn loves luxury brands such as Louis Vuitton and Dolce & Gabbana but when she’s not dressed to the nines you will find her in a cosy onesie and fleece slippers.
She says what she wears each day is solely dependent on her mood.
“My clothes are all kept in my dressing room and arranged by colour. If I wake up in the morning and feel like wearing red, my house managers will put together four or five outfit options and I will then choose.”
As for how much she splurges on outfits each month, Shauwn is keeping tight-lipped. “Oh my gosh! I’m not going to answer that or the world is going to kill me.”
The way she sees it, dressing up is about more than just looking good.
“I work in a male-dominated industry, so I need to command my presence at all times,” she explains.
“I need to look presentable enough and get the respect I deserve. Your appearance tells people the type of person you are.”
And she wants other women to do the same. The price tag on the outfit is not as important as how you feel when you wear it, she says.
“If you are confident about yourself and you feel good about yourself, your mind is clear.
“You go out there and you command. You are able to make decisions and no one can take advantage of you.”