Charlene Rolls | My enduring love affair with journalism – and thrill of being part of a media revolution

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YOU launched it's subscription service a few weeks ago. (Photo: Gallo Images/Getty Images)
YOU launched it's subscription service a few weeks ago. (Photo: Gallo Images/Getty Images)

When I was a student I read The Powers that Be by former The New York Times journalist David Halberstam.

The book looks at the glory days of media giants like Time magazine, The Washington Post, CBS News and the Los Angeles Times and I was kind of envious, thinking I wanted to be a part of such a pivotal moment in media history.

Would there ever again be such exciting shifts in the industry I loved, I thought at the time. And would I be fortunate to be a part of it?

Now, a few weeks into the launch of the subscription service we’re part of, I’m delighted to say I am.

There are many people who’ll never part ways with our printed product, but it’s been great to see the interest in a digital version of YOU, especially for people who prefer the convenience of having it on their phones.

And being able to have our articles read by people who might never have picked up a magazine warms my heart in more ways than one.

I’ve always believed more people should read the excellent journalism our teams produce – there are so many times when I approve a story and think, “everyone in South Africa must read this!”.

YOU has been a part of the South African landscape for more than three decades with so many wonderful features that keep us connected both to our local communities and to the world.

It’s helped many a child with a homework project and many a mom unwind at the end of a long week. It’s made us laugh, cry, admire, feel inspired – for many life is just incomplete without a YOU in their home.

I remember reading Bobo and Peter Penpusher as a kid and as a teen cut out so many celebrity pages as inspiration for my matric ball dress. And now when we do stories that refer to ones we’ve done years ago, I remember having read it back then! I’d love to hear if you have a YOU story too.

If you haven’t yet checked it out, find out more about the subscription here . I’d love to hear your thoughts.

- Charlene Rolls is YOU’s editorial director

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