Where there’s a will, there’s a way – that’s this guy’s motto.
In his case, that will is the thing you sign to say what should happen to your assets when you die. And the one thing he didn’t want was a boring brown coffin in which to have his last send-off on Earth. He wanted something flamboyant – a red casket with flames on it, please.
And that, Ross Hall says, is how his business all started. Turns out he wasn’t the only person he knew who wanted an over-the-top box to house his body and he seized the gap in the funeral market.