Woman sells her love online – for a cool R3,6 million

play article
Subscribers can listen to this article
Marta Rentel sold her digital love in the form of an NFT to an anonymous buyer. (Photo: Instagram)
Marta Rentel sold her digital love in the form of an NFT to an anonymous buyer. (Photo: Instagram)

Love don’t cost a thing, sang Jennifer Lopez in 2001 but now two decades later it seems it does indeed have a price tag.

Marta Rentel of Poland, who goes by the online name of Marti Renti, recently sold her “digital love” in the form of a non-fungible token (NFT) for $250k (R3,6 million).

An NFT is a virtual certificate that is recognised in the digital world.

READ MORE | Digital art that sells for R1 billion? Why non-fungible tokens have suddenly become a thing

“I always wanted to do something innovative. Something that would be described in history books. I can almost see my face there,” said the Polish influencer.

Marta (26) explained it was the love of her online alias that was sold, not hers.

(Photo: Instagram)
Marta says the digital love she sold belongs to her online persona, Marti Renti and not her. (Photo: Instagram)

“Nothing on the internet is physical, it's a part of my online persona,” she told “In the physical world I'm Marta Rentel and I’m a regular girl from Poland.”

She said she was inspired by Salvatore Garau, an Italian artist who sold an NFT of an invisible sculpture for $18 000 (R263 000).

“Selling digital love is empowering for women because we can love without compromising our freedom and individuality,” she explained.

“Digital love is transactional, but so is marrying a man just because he is wealthy and stable, right?”

(Photo: Instagram)
Marta hopes to make even more profit off her virtual self using NFTs. (Photo: Instagram)

The identity of the love buyer is unknown and Marta will go on one date with them as a real-life token of the transaction.

Marta who has more than 600 000 followers on her Instagram page intends to sell more NFTs, including her emotions, a relationship and experiences.

She sees nothing wrong with making a profit off her virtual self.

“If I manage to successfully mint my digital love then why shouldn’t other feelings and emotions just follow?”


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Show Comments ()