Meet the South African who broke the Guiness World Record for eating Marmite

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Billy Cowley tucks into a jar of Marmite on his way to a new Guinness World Record. He ate 420g of the sandwich spread in 60 seconds to break the 2018 record. (Photo: Supplied)
Billy Cowley tucks into a jar of Marmite on his way to a new Guinness World Record. He ate 420g of the sandwich spread in 60 seconds to break the 2018 record. (Photo: Supplied)

Waves of nausea threatened, but 60 super-salty seconds and some serious single-mindedness was all it took for him to realise a lifelong dream.

Billy Cowley, a financial adviser from Pretoria, is now set to be immortalised in the Guinness World Records – even if some may think he’s madder than a March hare.

The 42-year-old’s feat will make haters of a certain sandwich spread with the consistency of old engine oil baulk – but it will also make lovers of the gloopy black stuff green with envy.

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