Times are tough for everyone, and those who get creative are thriving.
Businesswoman Nerissa Moodley (35), from Four Ways in Johannesburg, runs décor and events company Micah’s Décor and Events, which designs and co-ordinates extraordinary events.
Since the Covid-19 pandemic hit, businesses and their staff have struggled to make ends meet – but Nerissa got creative and is reaping the rewards.
The way she’s doing business has certainly changed.
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“From planning and coordinating huge décor events to running absolutely no events at all has certainly hit me and my industry very hard,” Nerissa said.
“It actually feels like this is all just a dream.”
But thinking out of the box has put her business back on the map.
“That was after the first two weeks of cooking and being a PA to my husband and corresponding via emails with all my clients,” she said.
“Most of my brides and clients were actually cancelling their events and weddings and not even postponing them. This made me realise things are never going to be the same any time soon.
“Especially when I needed to refund deposits for most of these events.
“My mom certainly taught me well to be innovative and creative with what you already have.”
And that is certainly what she did.
Nerissa revamped her décor and events
showroom into a homely farmer’s market, offering vegetables, spices and
“Micahs Décor and Events has always had a catering portfolio and I thought very quickly to introduce new and diverse elements to complement this,” she explained.
“I created new logos and an order form that clients could easily WhatsApp and I started operating in this new way.
“I have now added a house of brands which consist of Micah’s Mini Market – veggies in a box; Mrs Spicey by Micah’s – sensational spices and sauces; Mrs Delivery – home deliveries to all our customers; and Micah’s Sanity Kits – providing masks, face shields and gloves and sanitisers to all our customers.”
Even though slowly but surely the business began to thrive, there have been snags along the way.
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“The new brands have definitely given me hope and a new perspective, however our challenges were definitely getting recognised by new customers,” Nerissa said.
“From providing a service in the events industry to actually selling a product was our biggest challenge in the beginning.
“We can’t cancel out the financial factor and all the obligations that come with this. But I believe that all things are possible and if you put your mind to something, you can do anything.”
In spite of the stumbling blocks, Nerissa
says she’s learnt vital lessons.
“I’ve learnt that staying positive is very difficult but you have to keep up the faith and believe that things can always change for the better in any situation,” she said.
“Appreciate your clients, friends and family.”
And most importantly, she concludes, “Always be kind to people.”