Less itching, more living – how to relieve itchy, eczema-prone skin

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Finding the right skincare routine and products for eczema-prone skin can be overwhelming. Here are some expert tips to help find relief.

Did you know that around the world, the number of eczema cases has tripled over the last 30 years*? More and more people are affected, especially in industrialised countries and even more so in cities. Aggravating factors, such as pollution, excessive cleanliness and our increasingly sanitised environments contribute to this increase.

Eczema-prone skin is characterised by excessive dryness and itching. During flare-ups, red skin plaques can form and sometimes ooze, causing severe skin discomfort. The intense itching often leads to excessive scratching which increases the risk of secondary infection and scarring.

In eczema-prone skin, the natural skin barrier function is compromised. This means that the skin is unable to retain the water it needs for hydration and can’t optimally protect itself from irritants from the external environment.

The skin condition is most common in infants and children, but adults can be impacted too. It can have a profound impact on quality of life, often affecting self-confidence, sleep quality and can cause physical and emotional scarring.

Finding the right skincare routine and products for eczema-prone skin can be overwhelming. Eau Thermale Avène, a dermatologist recommended skincare brand, is here to help.


  • Use a gentle cleanser, like Eau Thermale Avène’s XeraCalm A.D Ultra-Rich Cleansing Bar or Cleansing Oil, that is soap- and fragrance-free and respectful of the skin barrier.
  • Cleanse with your hands – as it is gentler than sponges or cloths.
  • Do not stay in the shower or bath too long (approximately five minutes) and opt for lukewarm water.
  • Avoid potential irritating ingredients in cleansers, like harsh soaps, perfumes or alcohol.
  • When drying, do not rub the skin too hard with a towel.


Moisturising is extremely important in the management of eczema-prone skin to nourish and replenish the skin barrier. Choose a dermatologically approved moisturiser like XeraCalm A.D Lipid-Replenishing Balm and apply using the below method:

  • Cleanse your skin before application.
  • Warm up the balm using your hands.
  • Pat it gently onto your skin and massage into your skin using circular motions.
  • Only a small amount of balm is required – don’t apply excessive amounts.
  • Use at least twice daily for optimal results.

Eau Thermale Avène’s XeraCalm A.D range is dedicated to eczema-prone skin, combining a powerful postbiotic ingredient, I-Modulia®, Cer-Omega and signature Avène Thermal Spring Water to relieve itching in five days**, nourish and strengthen the skin barrier, while soothing discomfort.


In the case of skin lesions caused by scratching, apply a product like Cicalfate+ Restorative Protective Cream twice a day to help soothe the skin, speed up the repair process and protect from bacterial growth. Only apply this to non-oozing, dry lesions.


For extra soothing relief add a thermal mist like Avène Thermal Spring Water Spray to your daily routine to soothe itching and discomfort whenever needed.

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Find these recommended products at Clicks, Dis-Chem, Dermastore and selected independent retailers.

In severe eczema cases, always consult a dermatologist or healthcare professional for advice.

For more information on the product range visit or email


** Phase IV study on 1,711 patients. 75% of patients using XeraCalm A.D emollient alone 1 to 2 times a day for 7 days


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