The hotel heiress became a household name when she and her friend Nicole Richie starred in reality programme The Simple Life between 2003 and 2007. Paris went on to front another series, My BFF (Best Friend Forever), in 2009, and she also starred in U.K. spin-off show, Paris Hilton's British Best Friend.
Paris' reality television career came to an end in 2010, and now she's keen to put all that behind her as she focuses on her entrepreneurial pursuits in beauty and music, but she fears fans still view her as little more than a reality TV star.
"I want to be known as a businesswoman," she told Harper's Bazaar magazine. "I don't want to be known as a reality TV star. I don't like the way that sounds. I have really grown past that."
Paris has become an in-demand DJ and somewhat of a perfume mogul, having recently 20 fragrances - her latest, Gold Rush, came out recently.
"Now I mostly focus on my empire and my brand, rather than everything else that comes with the reality star kind of life," she shared. "I spend my time working rather than just enjoying myself and being on vacation."
Hilton insists the "spoiled, materialistic, bratty" Paris viewers saw on TV was just a persona, and behind the scenes she was quietly helping to pave the way for celebrities to make the most of their fame by turning appearances at clubs into get-rich-quick deals.
Read more: Paris Hilton: Kim K used to be my style twin
"When I moved to New York as a teenager I would just party all the time, but now people think I am actually smart because I have parlayed that into a very lucrative business," the 35-year-old DJ said. "With partying, no one had ever been paid to go to a party. I was the first one to kind of invent that in Las Vegas at 20 years old. Back in the day, a DJ would maybe get $200 and they would be hidden in a DJ booth. Now they are headliners, making millions of dollars - the whole attraction is them. I saw that coming before it was actually happening."
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