How ABBA embraced the digital world to launch a comeback after 40 years of no new music

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Abba – Björn Ulvaeus, Agnetha Fältskog, Anni-Frid Lyngstad and Benny Andersson – in motion-capture suits for their avatar comeback show. (PHOTO: ABBA Voyage / Baillie Walsh)
Abba – Björn Ulvaeus, Agnetha Fältskog, Anni-Frid Lyngstad and Benny Andersson – in motion-capture suits for their avatar comeback show. (PHOTO: ABBA Voyage / Baillie Walsh)

Mamma Mia, here they go again – and ask any fan if they want this long-awaited reunion and you’ll get the same reply: I do, I do, I do, I do.

In fact, fans may add that they’ve had a dream about this for a long time and the band is bang on the money, money, money.

Super troupers, that’s what they are. Dancing queens (and kings) who are back to hear us say thank you for the music all over again.

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