How tennis prodigy Coco Gauff is on track for a glittering future and taking charge of her brand

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Coco Gauff may have been beaten in the French Open finals earlier this month but she’s just 18 and extending her reach beyond the world of tennis. (Photo: Instagram)
Coco Gauff may have been beaten in the French Open finals earlier this month but she’s just 18 and extending her reach beyond the world of tennis. (Photo: Instagram)

There's little doubt she’s a tennis phenomenon. She’s the youngest player ranked in the top 100 in the Women’s Tennis Association, she was the youngest finalist in 20 years at the French Open and she was just 14 when she reached the fourth round of a Grand Slam, the youngest player ever to achieve this.

Records will no doubt continue to tumble for Coco Gauff. She may have been beaten in the finals of Roland Garros earlier this month but she’s just 18 – she has time, talent and plenty of ambition on her side.

And now Coco is extending her reach beyond the world of tennis. The American teen recently became the latest athlete to enter the world of non-fungible tokens (NFTs), joining fellow tennis stars – and her heroes – Naomi Osaka and Serena Williams who both have NFT collections.

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