When she wakes up in the morning, the first thing Roma Abdesselam needs to figure out is how she’ll spend the endless supply of cash at her disposal.
There’s no morning meeting to prepare for or a pressing close-of-day deadline to chase. Instead she leisurely makes her way to her R10 000-per-session workout class after she's nibbled on a continental breakfast prepared for her by a chef.
After Roma has worked up a light sweat, she rewards herself with a shopping trip to luxury New York department store Bergdorf Goodman.
In her fabulous world there’s no such thing as a shopping day – it’s just a day like any other, Roma says in one of her posts on Instagram.
“That’s my life being unemployed,” she says.
The 26-year-old, who lives in the chic Flatiron District in New York, calls herself a professional stay-at-home daughter and all it requires of her is to splash her family’s cash.
“I’ve turned spending [my parents’] money as a stay-at-home daughter into a job and that’s been very, very fun for me,” she says.
Although Roma refuses to disclose where her family’s wealth comes from, she has no problem sharing exactly how she spends it.
“I had to spend $600 (R10 185) on new eyebrows,” she says.
“After getting my eyebrows done, I went to a bar to get drunk before I went shopping.”
In that shopping spree, she spent $1 353 (nearly R23 000) on her favourite perfumes and skincare products, $2 774 (R45 800) on lingerie and $4 485 (R75 900) on clothing.
Roma documents her lavish lifestyle on social media, sharing her shopping splurges and idyllic trips overseas with her 83 000 followers.
Some days she spends an eye-watering $50 000 (R849 000) without even realising it, she admits.
“I often get tricked by sales associates who’ll say something like, ‘Oh this is the last Chanel Exotic [leather bag]’.
“And I’m like, ‘Oh my god. I have to have all these Exotics. I need them!’”
In a bid to curb her spending, her parents recently limited her to a monthly allowance.
“I never used to have an allowance but eventually my parents put one in place because I was spending around $150 000 (R2,5 million) a month," she says.
“I had my credit card taken away from me. My family do push me to get a job and they also push me to get married because they don’t want me to rely on them financially. I’m kind of like a leech.”
Roma almost had a job. She had big plans to launch her own skincare range but then the Covid-19 pandemic hit and put her plans on hold.
She’s changed her mind about the business and now makes money by sharing sponsored posts and advertisements on her social media accounts.
When she’s not swiping away at high-end stores and restaurants, Roma does charity work with schools around the world.
“I’m very passionate about a school in Israel that teaches Palestinian and Israeli kids Arabic and Hebrew together,” she says.
“I also do charity work with a school in Jamaica.”
Shamelessly flaunting her wealth on social media has attracted plenty of negative attention, but Roma couldn't care less.
“At the end of the day, the [haters] are just very insecure and would never say anything to my face,” she says.