Woman sells her love online – for a cool R3,6 million

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Marta Rentel sold her digital love in the form of an NFT to an anonymous buyer. (Photo: Instagram)
Marta Rentel sold her digital love in the form of an NFT to an anonymous buyer. (Photo: Instagram)

Love don’t cost a thing, sang Jennifer Lopez in 2001 but now two decades later it seems it does indeed have a price tag.

Marta Rentel of Poland, who goes by the online name of Marti Renti, recently sold her “digital love” in the form of a non-fungible token (NFT) for $250k (R3,6 million).

An NFT is a virtual certificate that is recognised in the digital world.

READ MORE | Digital art that sells for R1 billion? Why non-fungible tokens have suddenly become a thing

“I always wanted to do something innovative. Something that would be described in history books. I can almost see my face there,” said the Polish influencer.

Marta (26) explained it was the love of her online alias that was sold, not hers.

(Photo: Instagram)
Marta says the digital love she sold belongs to her online persona, Marti Renti and not her. (Photo: Instagram)

“Nothing on the internet is physical, it's a part of my online persona,” she told Insider.com. “In the physical world I'm Marta Rentel and I’m a regular girl from Poland.”

She said she was inspired by Salvatore Garau, an Italian artist who sold an NFT of an invisible sculpture for $18 000 (R263 000).

“Selling digital love is empowering for women because we can love without compromising our freedom and individuality,” she explained.

“Digital love is transactional, but so is marrying a man just because he is wealthy and stable, right?”

(Photo: Instagram)
Marta hopes to make even more profit off her virtual self using NFTs. (Photo: Instagram)

The identity of the love buyer is unknown and Marta will go on one date with them as a real-life token of the transaction.

Marta who has more than 600 000 followers on her Instagram page intends to sell more NFTs, including her emotions, a relationship and experiences.

She sees nothing wrong with making a profit off her virtual self.

“If I manage to successfully mint my digital love then why shouldn’t other feelings and emotions just follow?”


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