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THE BIG READ | How Instagram changed the world – and us – in just 10 years

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Instagram (Photo: Getty Images/Gallo Images)
Instagram (Photo: Getty Images/Gallo Images)

From its early days as a whimsical, arthouse space through more recent waves of influencers and pool inflatables, the world’s favourite photo-sharing app has entertained us, upset us – and changed our sense of self, rewiring society for good and bad 

The most-downloaded app of 2010 made the photographs you took on your phone look way cooler. Vintage-effect filters, artful vignettes and a square-frame layout gave your ordinary snaps a pleasingly nostalgic Polaroid appeal.  

But 10 years later, barely anyone remembers Hipstamatic. It was a different photo-sharing app, which launched snapping at Hipstamatic’s heels on 6 October 2010, that went on to change the world. Last month more than a billion people posted photos on Instagram. 

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